Head of Retention & Lifecycle Growth — Fully Remote

UMAEZ LLC; México; Remote; MXN 2,611,000 - 3,731,000; Full time

Benefits offered by this job

Fully remote

Job summary

UMAЕZ LLC is seeking a Head of Retention to own the post-purchase strategy for the US market. In the near term, you will absorb existing partner workflows and begin rebuilding in-house, guiding the transition with the CEO, CRO, and Marketing leads.

As a senior leader, you will design and execute retention flows and loyalty programs, collaborating with developers and copywriters to ship scalable, data-driven improvements while maintaining brand voice and performance.

Qualifications

• Proven retention ownership in a US DTC/e-commerce brand with measurable impact.
• Cross-functional operator; able to align with CEO, CRO, marketing, dev and copy.
• Deep understanding of the US retention ecosystem: flows, segmentation, copy, tooling, CS and data.
• Data-driven decision maker who reads retention metrics and prioritises fixes.
• Hands-on experience with Klaviyo or Loop at a configuration level.

Responsibilities

• Build US retention strategy aligned with acquisition performance, offers and growth targets.
• Develop post-purchase journeys: emails, SMS, reactivation, loyalty and subscriptions.
• Identify high-leverage opportunities by product line and customer segment.
• Contribute to offer/bundle strategy with a retention lens to drive repeat purchases.
• Collaborate with CRO on post-purchase pages and upsell flows.
• Manage relationships with partners and roadmap transition in-house.

Skills

US retention expertise

Cross-functional leadership

Retention strategy

Data-driven decision making

Klaviyo

Loop

Subscription models

CRO collaboration

CS alignment

Beauty/Wellness US market knowledge

Tools

Klaviyo

Loop

Job description

UMAЕZ LLC is seeking a Head of Retention to own the post-purchase strategy for the US market. In the near term, you will absorb existing partner workflows and begin rebuilding in-house, guiding the transition with the CEO, CRO, and Marketing leads.

As a senior leader, you will design and execute retention flows and loyalty programs, collaborating with developers and copywriters to ship scalable, data-driven improvements while maintaining brand voice and performance.