LATAM Shopper & Category Lead

Haleon; Ciudad de México; On-site; MXN 1,477,000 - 2,215,000; Full time

Job summary

Haleon is seeking a Channel/Shopper Marketing Manager to lead the shopper function and drive high-impact, multi-channel shopper marketing initiatives across the Haleon brand portfolio. You will align with retailer strategies and category plans, building assets and toolkits for maximum impact in GB markets.

The role requires strong leadership, deep shopper insight, and ability to collaborate across functions to deliver compelling shopper activations and ROI.

Qualifications

• Bachelor's degree required or equivalent.
• Around 12 years in sales/category/shopper/marketing roles.
• Experience leading a team and driving multi-channel shopper initiatives.

Responsibilities

• Lead the shopper function and manage shopper managers on a dotted line to develop high-impact multi-channel shopper strategies.
• Develop and execute monthly, quarterly, and annual shopper activation plans.
• Create relationships with Sales Leadership, Controllers and Retail Customers to deliver shopper solutions with ROI.
• Collaborate with global category teams to build assets and toolkits for deployment across GB and brands.

Skills

Shopper marketing

Leadership

Cross-functional

Education

Bachelor's degree

Job description

Haleon is seeking a Channel/Shopper Marketing Manager to lead the shopper function and drive high-impact, multi-channel shopper marketing initiatives across the Haleon brand portfolio. You will align with retailer strategies and category plans, building assets and toolkits for maximum impact in GB markets.

The role requires strong leadership, deep shopper insight, and ability to collaborate across functions to deliver compelling shopper activations and ROI.