LatAm Category & Shopper Marketing Lead

gsknch; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Haleon is seeking a Channel/Shopper Marketing Manager to lead the shopper function across GB and brands, developing and executing high-impact, multi-channel shopper strategies built on deep shopper insight. You will collaborate with retailer teams to align with category and brand plans and drive sales, share and profit.

You will lead a team, manage key stakeholders, and create activation plans on a monthly, quarterly and annual basis to maximize ROIs and brand presence in relevant shopper

Qualifications

• Bachelor's degree is required.
• 12 years of experience in sales, category, shopper or marketing roles across multiple trade channels.
• Experience leading a team and strong people agility.

Responsibilities

• Lead the shopper function and manage shopper managers on a dotted line basis to develop and execute high-impact, multi-channel shopper marketing strategies built from shopper insight.
• Develop the shopper activation plan monthly, quarterly and annually to ensure a winning and executable plan across customers and channels.
• Create relationships with the Sales Leadership team, Controllers and key Retail Customers to understand retailer needs and enable impactful shopper solutions and activations.
• Lead dialogue with global Category teams to develop fit-for-purpose assets and shopper toolkits and deploy them to maximize effect within GB.
• Agree shopper insights needs, enrich GB insight, and drive the shopper agenda through the annual commercial planning process.
• Be the lead point of contact for external 3rd party merchandising and develop annual merchandising priorities.
• Evaluate and benchmark shopper retailer activations to optimize ROI and spend.
• Build shopper marketing skills and capability within the team.

Skills

People leadership

Stakeholder management

Shopper marketing

Education

Bachelor's degree

Job description

Haleon is seeking a Channel/Shopper Marketing Manager to lead the shopper function across GB and brands, developing and executing high-impact, multi-channel shopper strategies built on deep shopper insight. You will collaborate with retailer teams to align with category and brand plans and drive sales, share and profit.

You will lead a team, manage key stakeholders, and create activation plans on a monthly, quarterly and annual basis to maximize ROIs and brand presence in relevant shopper