Category & Shopper Latam Manager

gsknch; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Haleon is seeking a Channel/Shopper Marketing Manager to lead the shopper function across GB and brands, developing and executing high-impact, multi-channel shopper strategies built on deep shopper insight. You will collaborate with retailer teams to align with category and brand plans and drive sales, share and profit.

You will lead a team, manage key stakeholders, and create activation plans on a monthly, quarterly and annual basis to maximize ROIs and brand presence in relevant shopper

Qualifications

• Bachelor's degree is required.
• 12 years of experience in sales, category, shopper or marketing roles across multiple trade channels.
• Experience leading a team and strong people agility.

Responsibilities

• Lead the shopper function and manage shopper managers on a dotted line basis to develop and execute high-impact, multi-channel shopper marketing strategies built from shopper insight.
• Develop the shopper activation plan monthly, quarterly and annually to ensure a winning and executable plan across customers and channels.
• Create relationships with the Sales Leadership team, Controllers and key Retail Customers to understand retailer needs and enable impactful shopper solutions and activations.
• Lead dialogue with global Category teams to develop fit-for-purpose assets and shopper toolkits and deploy them to maximize effect within GB.
• Agree shopper insights needs, enrich GB insight, and drive the shopper agenda through the annual commercial planning process.
• Be the lead point of contact for external 3rd party merchandising and develop annual merchandising priorities.
• Evaluate and benchmark shopper retailer activations to optimize ROI and spend.
• Build shopper marketing skills and capability within the team.

Skills

People leadership

Stakeholder management

Shopper marketing

Education

Bachelor's degree

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Are you energized by leading the development and execution of high-impact, multi-channel shopper marketing strategies? If so, the Channel/Shopper Marketing Manager could be an exciting opportunity to consider.

Why you?

As a Channel/Shopper Marketing Manager you will lead the shopper function and has responsibility for shopper managers on a dotted line-basis to develop and execute high-impact, multi-channel shopper marketing strategies and plans that are built from in-depth shopper insight, work in sync with retailer strategies and align to Category and brand strategies across the GB Haleon brand portfolio.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

• To deliver brand sales, share and profit
• To lead the Shopper Marketing function, leading the team to develop winning Shopper strategies for each of our portfolios and brands, which leverage shopper insight and align with our retailer's needs.
• Develop the Shopper activation plan on a monthly, quarterly and annual basis to ensure we have a winning and executable plan across customers and channels
• Create powerful relationships with the Sales Leadership team, Controllers and key Retail Customers to understand retailer needs and to enable better, more impactful shopper solutions and activations.
• Lead the dialogue with the global Category teams to develop fit for purpose assets and shopper toolkits, subsequently leading the shopper marketing team to deploying the toolkits to maximum effect within GB, creating high impact brand presence in relevant shopper touchpoints.
• Agree the Shopper Insights needs/gaps and work with the teams and the SSL to enrich GB insight and understand
• Lead the Shopper agenda through the annual commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans.
• Be the lead point of contact for the External 3rd party merchandising force developing the annual merchandising key priorities
• Evaluate and benchmark our shopper retailer activation internally and externally to ensure we are spending money efficiently/continually improving and delivering ROI to the business
• Build Shopper Marketing skills and capability, ensuring we are driving up our talent bench strength

Basic Qualifications:

• Bachelor's degree.
• 12 years sales/category/shopper/marketing roles, managing portfolio of brands across variety of trade channels.

Preferred Qualifications:

• Strong people agility to navigate through the internal and externa matrix, interacting and influencing at a variety of levels.
• Experience leading a team.

Why Haleon?

Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:

• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.

Code of Conduct as a Leader within Haleon , as a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.

Be the role model that brings our Code to life, by always acting with the highest ethical standards.

Ensure your team, especially n