LatAm Category & Shopper Marketing Lead

Haleon plc.; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Haleon plc. is seeking a Channel/Shopper Marketing Manager to lead the shopper function and drive high-impact, multi-channel shopper strategies across Haleon brands. You will manage shopper managers on a dotted line, developing plans aligned with retailer needs and brand/category strategies.

The role emphasizes collaboration with Sales, Category teams, and external partners, plus building capabilities and delivering ROI through shopper activations.

Qualifications

• Bachelor's degree required.
• 12+ years in sales/category/shopper/marketing roles.
• Ability to lead a team and influence across matrix.

Responsibilities

• Lead the shopper function and guide shopper managers.
• Develop monthly, quarterly and annual shopper activation plans.
• Build relationships with Sales Leadership and key retailers.
• Collaborate with global Category teams to create assets and toolkits.
• Align shopper insights with retailer needs and brand strategies.
• Drive ROI and benchmark shopper activation effectiveness.
• Mentor and grow shopper marketing capability.

Skills

12+ years experience

People agility

Team leadership

Education

Bachelor's degree

Job description

Haleon plc. is seeking a Channel/Shopper Marketing Manager to lead the shopper function and drive high-impact, multi-channel shopper strategies across Haleon brands. You will manage shopper managers on a dotted line, developing plans aligned with retailer needs and brand/category strategies.

The role emphasizes collaboration with Sales, Category teams, and external partners, plus building capabilities and delivering ROI through shopper activations.