LATAM Digital Product Lead — Regional Growth

Bodyarmor; Ciudad de México; On-site; MXN 1,800,000 - 2,600,000; Full time

Job summary

Coca-Cola is seeking a Product Lead for LATAM Digital Products to shape and operate a portfolio across B2C, B2B2C, and B2B experiences. You will bridge business needs with digital execution, working with Operating Units, bottling partners, and technology teams to set priorities and delivery plans.

You will own product roadmaps, manage backlogs, and drive lifecycle from discovery through retirement, ensuring measurable business value and alignment with regional market needs.

Qualifications

• Experience leading digital products across LATAM
• Ability to translate business needs into product priorities and roadmaps
• Strong collaboration with operating units, partners and vendors
• Proven track record delivering measurable business value

Responsibilities

• Own and evolve regional digital products across LATAM B2C/B2B2C/B2B
• Develop and manage product roadmaps aligning with business value
• Own backlogs and drive cross-functional delivery with design/engineering
• Engage LATAM markets to identify problems and translate needs into capabilities
• Build business cases and support investment decisions for product initiatives

Skills

Product management

Roadmapping

Stakeholder management

Agile

B2B/B2C

Data-driven decisions

Tools

Power BI

SAP ME

Oracle Transportation Management

Tableau

Microsoft Office

Job description

Coca-Cola is seeking a Product Lead for LATAM Digital Products to shape and operate a portfolio across B2C, B2B2C, and B2B experiences. You will bridge business needs with digital execution, working with Operating Units, bottling partners, and technology teams to set priorities and delivery plans.

You will own product roadmaps, manage backlogs, and drive lifecycle from discovery through retirement, ensuring measurable business value and alignment with regional market needs.