Junior AEM Content Developer

Citi; Ciudad de México; Presencial; MXN 240.000 - 360.000; Jornada completa

Descripción de la vacante

Citi in Mexico City seeks a Digital Content Analyst 2, a developing professional role that applies knowledge to monitor, analyze and evaluate content processes and data. You identify policy gaps and help formulate recommendations while interpreting information to support Citi’s content strategy.

You will collaborate with internal content partners to create and manage content, ensure compliance, review analytics, optimize performance to meet KPIs, and support media plans and global learnings.

Formación

• 0-2 years of experience and/or internships in writing, editing and producing digital content.
• Bachelor’s/University degree or equivalent experience.

Responsabilidades

• Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs)
• Create content, as assigned, for specific pillars, including oversight of the content calendar for those topics and editing of content
• Ensure compliance with business, legal and compliance review of content and imagery
• Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support the media plan and work with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots by working to partner and share learnings with global teams
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Support retargeting strategy to reach existing Citi customers across cards and bank audiences
• Provide leadership with data that supports need for ongoing content investment
• Support campaigns for large-scale media partnerships to effectively produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Conocimientos

Writing

Editing

Digital content production

Educación

Bachelor’s/University degree or equivalent experience

Descripción del empleo

Citi in Mexico City seeks a Digital Content Analyst 2, a developing professional role that applies knowledge to monitor, analyze and evaluate content processes and data. You identify policy gaps and help formulate recommendations while interpreting information to support Citi’s content strategy.

You will collaborate with internal content partners to create and manage content, ensure compliance, review analytics, optimize performance to meet KPIs, and support media plans and global learnings.