BANAMEX- Analista Ventas (reporting)

Citigroup Inc.; Ciudad de México; Presencial; MXN 360.000 - 480.000; Jornada completa

Descripción de la vacante

Citigroup Inc. is seeking a Digital Content Intmd Analyst to advance content strategies and manage content calendars. The role requires collaboration with internal partners to ensure content aligns with Citi objectives and KPIs, while applying analytical thinking to optimize reach and engagement across channels.

The position emphasizes data-driven decision making, search optimization, and content governance, with opportunities to work with global teams on consumer strategy initiatives.

Formación

• 2-5 years of experience in content marketing, content writing/editing.
• Bachelor's/University degree or equivalent experience.

Responsabilidades

• Work with internal content partners to ensure content meets KPIs.
• Create content and oversee the content calendar for topics and editing.
• Support paid/owned/earned content amplification and distribution.
• Ensure compliance with business, legal and compliance review of content and imagery.
• Provide recommendations to optimize content for search.
• Track analytics and optimize content to meet traffic and engagement goals.
• Collaborate to build a media plan with agency partners for content distribution.
• Partner with global teams to share learnings on consumer strategy and pilots.
• Utilize paid channels including social media and syndication partners.
• Understand and support quarterly paid media budget and marketing programs.
• Build targeted audience profiles and segments aligned with Citi content.
• Manage retargeting to reach Citi customers.
• Demonstrate ROI of content with data-led decisions.
• Work with vendors to produce content aligned with Citi goals.
• Develop partnership agreements with internal stakeholders with risk awareness.

Conocimientos

Content marketing

Content writing/editing

Analytical thinking

Data analysis tools

Educación

Bachelor's degree

Herramientas

Content calendar management

Analytics tools (e.g., Google Analytics)

Descripción del empleo

The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
• Create content and provide oversight of the content calendar for those topics and editing of content.
• Support relevant paid/owned/earned content amplification opportunities and content distribution
• Ensure compliance with business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distributionCollaborate to build a media plan with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
• Utilize paid channels including social media and syndication partners that effectively align with content topics
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review. Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.