Inside Sales Specialist (Queretaro, Mexico)

Mitsubishi Electric Automation; Santiago de Querétaro; On-site; MXN 350,000 - 520,000; Full time

Job summary

Mitsubishi Electric Automation is seeking an Inside Sales Specialist to drive growth in MX accounts by recovering dormant customers, retaining active clients, and developing new CNC/Robot aftermarket opportunities.

The role emphasizes qualified lead management, Salesforce pipeline maintenance, and timely quotation follow-through, with 5-10% travel within Mexico. Strong English/Spanish communication is essential.

Qualifications

• 2+ years of experience in B2B sales, preferably in industrial automation or manufacturing technology.
• Bachelor’s degree in engineering, Industrial Technology, Business, or a related field (preferred).
• Excellent communication and negotiation skills, with the ability to simplify technical concepts.
• Experience using CRM tools (e.g., Salesforce, HubSpot) and sales engagement platforms.
• Ability to work cross-functionally with technical and customer support teams.

Responsibilities

• Own a defined portfolio of assigned accounts and execute structured outreach plans to increase revenue, order frequency, product penetration, and customer engagement.
• Recover inactive, dormant, or declining accounts by identifying the reason for lost activity, rebuilding the relationship, and converting qualified needs into actionable opportunities.
• Retain active customers through regular follow-up, proactive identification of lifecycle requirements, and timely coordination of quotations, availability, delivery, and service support.
• Generate new CNC and Robot aftermarket accounts through outbound prospecting, customer referrals, campaign follow-up, installed-base research, and coordinated market-development activities.
• Identify aftermarket demand for CNC and Robot replacement parts, repairs, preventive maintenance, service agreements, training, and related value-added services.
• Prospect for new-market opportunities in digitalization, automotive, and other priority segments; conduct initial discovery and determine business need, application, timing, decision process, budget indication, and next action.
• Qualify leads using consistent criteria and transfer sales-ready opportunities to the appropriate sales, solution, service, channel, or technical owner with complete context and a documented follow-up plan.
• Maintain accurate account, contact, lead, opportunity, activity, and next-step information in Salesforce; ensure pipeline stages and expected timing remain current.
• Prepare and follow up on quotations, coordinate internal responses, and maintain ownership of customer communication until the opportunity is closed, transferred, or formally disqualified.
• Collaborate with Sales, Service, Marketing, Application Engineering, Customer Care, Credit, and distribution partners to remove barriers, protect customer experience, and accelerate conversion.
• Provide regular visibility to account recovery progress, retention risks, lead quality, pipeline movement, customer feedback, and barriers requiring management support.

Skills

B2B sales

Communication

Negotiation

Cross-functional collaboration

Self-motivation

Organizational skills

Teamwork

Bilingual English/Spanish

Independent work

Results-driven

Education

Bachelor’s degree in engineering/Industrial Technology/Business

Tools

Salesforce

HubSpot

Sales engagement platforms

Job description

The Inside Sales Specialist drives profitable growth within assigned MX accounts through customer recovery, retention, re-engagement, new-account development, and prospecting in CNC/Robot aftermarket, digitalization, automotive, and other priority markets. The role qualifies and manages opportunities, maintains accurate pipeline information in Salesforce, prepares and follows up on quotations, and ensures effective customer communication and handoff through closure, transfer, or disqualification.

Position Duties and Responsibilities

Activity & Essential Function Identification

Main Responsibilities

• Own a defined portfolio of assigned accounts and execute structured outreach plans to increase revenue, order frequency, product penetration, and customer engagement.
• Recover inactive, dormant, or declining accounts by identifying the reason for lost activity, rebuilding the relationship, and converting qualified needs into actionable opportunities.
• Retain active customers through regular follow-up, proactive identification of lifecycle requirements, and timely coordination of quotations, availability, delivery, and service support.
• Generate new CNC and Robot aftermarket accounts through outbound prospecting, customer referrals, campaign follow-up, installed-base research, and coordinated market-development activities.
• Identify aftermarket demand for CNC and Robot replacement parts, repairs, preventive maintenance, service agreements, training, and related value-added services.
• Prospect for new-market opportunities in digitalization, automotive, and other priority segments; conduct initial discovery and determine business need, application, timing, decision process, budget indication, and next action.
• Qualify leads using consistent criteria and transfer sales-ready opportunities to the appropriate sales, solution, service, channel, or technical owner with complete context and a documented follow-up plan.
• Maintain accurate account, contact, lead, opportunity, activity, and next-step information in Salesforce ; ensure pipeline stages and expected timing remain current.
• Prepare and follow up on quotations, coordinate internal responses, and maintain ownership of customer communication until the opportunity is closed, transferred, or formally disqualified.
• Collaborate with Sales, Service, Marketing, Application Engineering, Customer Care, Credit, and distribution partners to remove barriers, protect customer experience, and accelerate conversion.
• Provide regular visibility to account recovery progress, retention risks, lead quality, pipeline movement, customer feedback, and barriers requiring management support.

Travel Requirements

5-10% travel based on training and customer demand, primarily within Mexico

Essential Education, Skills and Experience

• 2+ years of experience in B2B sales, preferably in industrial automation or manufacturing technology.
• Bachelor’s degree in engineering, Industrial Technology, Business, or a related field (preferred).
• Excellent communication and negotiation skills, with the ability to simplify technical concepts.
• Experience using CRM tools (e.g., Salesforce, HubSpot) and sales engagement platforms.
• Ability to work cross-functionally with technical and customer support teams.
• Self-motivated, organized, and results driven.
• Previous experience in Inside Sales, Customer Service, or a similar role.
• Effective and persuasive communication skills to build relationships developing trust
• Ability to work independently and as part of a team.
• Results-oriented with strong negotiation skills.
• Communicate verbal and written in various settings: one-on-one, small and large groups, or among diverse styles and position levels (English and Spanish).
• Outgoing and excellent telephone personality

Beneficial Education, Skills and Experience

• Understanding of automation systems, including CNC, PLCs, HMIs, robotics, and IoT-enabled devices. Salesforce experience