Influencer Strategy Lead — Mexico & Global Campaigns

SAMY Latam; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

3 weeks/year global office access

Birthday off

Job summary

SAMY Latam is seeking a Senior Influencer Strategist to lead Mexico-based influencer marketing for Prime Video campaigns. You will translate briefs, research audience insights, and develop creator strategies that align with global campaigns.

You’ll estimate budgets, forecast performance, and guide the Influencer Specialist team to ensure top-quality creator selection and content delivery. You’ll collaborate across borders with international teams, shaping locally impactful campaigns while

Qualifications

• 4-5+ years of influencer marketing experience within an agency.
• Strong knowledge of Mexico’s creator ecosystem and influencer marketing landscape.
• Proven ability to translate client briefs, research, and audience insights into effective influencer strategies.
• Experience developing CPM-based budget estimates and performance forecasts.
• Strong creative judgment, with the ability to turn strategic concepts into clear execution plans.
• Experience leading or guiding Influencer Specialists and maintaining high standards across creator selection and content delivery.
• Strong written and spoken English is required to collaborate effectively with international teams and contribute to global campaigns.

Responsibilities

• Translate client briefs into insight-led creator strategies grounded in campaign objectives and a deep understanding of Mexico’s influencer landscape.
• Conduct research and collaborate closely with the Research team to inform strategic recommendations.
• Build budget estimates based on CPM pricing and expected campaign performance.
• Partner with Influencer Specialists to develop compelling creative concepts and provide clear guidance on execution.
• Oversee creator nominations, review creator content, and ensure consistently high-quality work aligned with the brief and creative strategy.

Skills

Influencer marketing

Agency experience

Mexico market

Budgeting CPM

Creative briefing

Team leadership

English proficiency

Job description

SAMY Latam is seeking a Senior Influencer Strategist to lead Mexico-based influencer marketing for Prime Video campaigns. You will translate briefs, research audience insights, and develop creator strategies that align with global campaigns.

You’ll estimate budgets, forecast performance, and guide the Influencer Specialist team to ensure top-quality creator selection and content delivery. You’ll collaborate across borders with international teams, shaping locally impactful campaigns while