Influencer Marketing & PR Manager (US Market)

Birdman; Región Centro; On-site; MXN 300,000 - 540,000; Full time

Job summary

Birdman is seeking an Influencer Marketing & PR Manager (US Market) to lead relationships with creators, ambassadors, and athletes across the United States. You will scale our social media presence and drive measurable impact in awareness, engagement, and sales.

Based in Mexico, you will negotiate contracts, design briefs, manage campaigns end-to-end, and collaborate with cross-functional teams to align with brand campaigns.

Qualifications

• 2–3 years of experience in influencer marketing, digital campaigns, or PR.
• Proven negotiation experience with influencers and compensation models.
• Experience with influencer CRM platforms (GRIN, Aspire, Kolsquare).
• Strong knowledge of KPIs like EMV, ROAS, CPA, attribution.
• Advanced Excel skills (pivot tables, filters, formulas).

Responsibilities

• Identify and secure collabs and sponsorships per product line and market.
• Manage influencer contracts, payments, and CRM database.
• Coordinate participation in launches, events, and peak campaigns.
• Monitor and report performance with EMV, reach, and sales metrics.
• Design scalable compensation structures for creators.
• Collaborate cross-functionally with internal and external teams.

Skills

Negotiation

Digital marketing

CRM platforms

Excel

Data analysis

Education

Bachelor’s degree in Marketing/Communications/Business

Advanced/Native English

Tools

GRIN

Aspire

Kolsquare

Job description

Are you ready to take flight and be part of an amazing team in Birdman?

About the Company

Birdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products. As the global plant-based food revolution gains momentum, we are looking for a dynamic Influencer Marketing Specialist -US to join our exceptional team and contribute to building the next Mexican Unicorn!

The Role

We are looking for an Influencer Marketing & PR Manager (US Market) to lead our relationships with creators, ambassadors, and athletes across United States. This role will be key in scaling our social media presence and ensuring that every influencer collaboration drives measurable impact in awareness, engagement, and sales. If you are passionate about digital marketing, skilled in negotiation, and love turning data into strategy, this position is for you.

Responsibilities

• Identify and secure relevant collabs and sponsorships per product line and market.
• Build and maintain strong relationships with celebrities, influencers and creators in US.
• Develop creative briefs, content guidelines, and deliverables aligned with brand campaigns.
• Manage influencer contracts, payments, and database through CRM platforms.
• Coordinate influencer participation in launches, events, content production sessions and peak campaigns.
• Oversee campaign execution and content QA to ensure on-time and on-brief delivery.
• Monitor and report performance using key metrics such as EMV, reach, ROAS, and attributed sales.
• Design and optimize scalable and attractive compensation structures for creators.
• Continuously scout new profiles and audit existing ones for relevance and performance.
• Collaborate cross-functionally with other inner and external teams to align strategies.

Education

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Advanced/Native English (spoken and written).

Professional Experience

• 2–3 years of experience managing influencer marketing, digital campaigns, or PR.
• Proven experience negotiating influencer contracts and compensation models.
• Proficiency with influencer management/CRM platforms (e.g., GRIN, Aspire, Kolsquare, or similar).
• Strong understanding of influencer marketing KPIs (EMV, ROAS, CPA, ER, attributed sales).
• Intermediate to advanced Excel skills (pivot tables, filters, formulas).
• Experience running international influencer campaigns (US).
• Hands-on experience coordinating influencer participation in events and product launches.
• Certifications in Digital Marketing, Influencer Marketing, or Social Media Analytics.
• Knowledge of Paid Media and performance marketing.
• Genuine passion for wellness, fitness, and plant-based or overall nutrition (to better connect with athletes and coaches).

Ready to level up your impact with Birdman?