US Influencer Marketing & PR Lead

Birdman; Región Centro; Presencial; MXN 300.000 - 540.000; Jornada completa

Descripción de la vacante

Birdman is seeking an Influencer Marketing & PR Manager (US Market) to lead relationships with creators, ambassadors, and athletes across the United States. You will scale our social media presence and drive measurable impact in awareness, engagement, and sales.

Based in Mexico, you will negotiate contracts, design briefs, manage campaigns end-to-end, and collaborate with cross-functional teams to align with brand campaigns.

Formación

• 2–3 years of experience in influencer marketing, digital campaigns, or PR.
• Proven negotiation experience with influencers and compensation models.
• Experience with influencer CRM platforms (GRIN, Aspire, Kolsquare).
• Strong knowledge of KPIs like EMV, ROAS, CPA, attribution.
• Advanced Excel skills (pivot tables, filters, formulas).

Responsabilidades

• Identify and secure collabs and sponsorships per product line and market.
• Manage influencer contracts, payments, and CRM database.
• Coordinate participation in launches, events, and peak campaigns.
• Monitor and report performance with EMV, reach, and sales metrics.
• Design scalable compensation structures for creators.
• Collaborate cross-functionally with internal and external teams.

Conocimientos

Negotiation

Digital marketing

CRM platforms

Excel

Data analysis

Educación

Bachelor’s degree in Marketing/Communications/Business

Advanced/Native English

Herramientas

GRIN

Aspire

Kolsquare

Descripción del empleo

Birdman is seeking an Influencer Marketing & PR Manager (US Market) to lead relationships with creators, ambassadors, and athletes across the United States. You will scale our social media presence and drive measurable impact in awareness, engagement, and sales.

Based in Mexico, you will negotiate contracts, design briefs, manage campaigns end-to-end, and collaborate with cross-functional teams to align with brand campaigns.