Immunology Commercial Leader

AbbVie Inc.; Ciudad de México; Hybrid; MXN 1,000,000 - 1,800,000; Full time

Job summary

AbbVie in Mexico City seeks a Marketing and Sales Management leader for the core products franchise. You will lead strategic and tactical development, guide the Integrated Brand Team, and ensure patient-centric strategies aligned with AbbVie's code of conduct.

The role focuses on brand strategy, omnichannel promotion, sales planning, and cross-functional leadership across Brand, In-Field, and Sales teams to drive performance while managing budgets and ensuring compliance with applicable laws.

Qualifications

• Bachelor's Degree or equivalent
• Advanced degree or previous sales/marketing experience required
• Preferred: Marketing and/or sales track record of success within biotech/pharmaceutical, experience with project management, MBA.
• Solid working knowledge of healthcare environment and evolving landscape
• Solid knowledge of strategic and tactical marketing principles and techniques including digital and finance principles and processes
• Business analysis and planning skills that drive sales performance
• Excellent judgment and decision-making skills
• Ability to create a culture of winning and full team engagement
• Proven ability to deliver candid, effective feedback and efficiently manage performance
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinante Cross functional teams
• Ability to set a vision and a strategy.
• Build and inspire individuals and teams for success
• Collaborates and is able to influence without authority across organizations
• Demonstrated ability to network and partner effectively across functional areas
• English language proficiency verbally and writing (for all non-English speaking countries)

Responsibilities

• Lead core strategic, financial, and business planning processes, including P&L review and analysis to identify trends, risks, and opportunities; developing financial forecasts and actionable recommendations; and managing the brand's budget plan to ensure profitable, efficient resource allocation.
• Lead the Integrated Brand Team as Brand Team Leader, anticipating market trends and developing in-depth customer insight to address stakeholder needs.
• Co-create and deliver a winning, continuously evolving brand strategy - encompassing access, best-in-class execution, and superior label and value propositions - that unlocks the full potential of the portfolio.
• Translate strategy into clear tactical plans, communicating direction and allocating responsibilities across cross-functional and in-field teams.
• Own the analysis, planning, implementation, and control of tactical programs in partnership with cross-functional colleagues and the Integrated Brand Team.
• Develop the sales strategy and execution plan for the field-based team, driving alignment between short-term sales targets and long-term brand goals.
• Deliver sales performance and key Brand KPIs, meeting or exceeding the district sales plan while operating within approved expense budgets.
• Optimize resource utilization by leading, developing, and coaching the Sales Team - setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs, and continuously improving district sales performance.
• Manage cross-functional cooperation by leading and coordinating effective multidisciplinary In-Field Teams (including Key Account Management), ensuring strategic and tactical alignment between In-Field and Brand Team activities, and maintaining timely, high-quality market intelligence flow across In-Field, Brand, and Sales functions to optimize brand strategy and execution.
• Ensure district priorities, activities, and engagement plans align with brand strategy and national strategic priorities, sustaining strategic momentum and driving brand success.
• Monitor and consolidate the outcomes of regional engagement and account plans to inform the brand planning process and anticipate market needs and changes.

Job description

AbbVie in Mexico City seeks a Marketing and Sales Management leader for the core products franchise. You will lead strategic and tactical development, guide the Integrated Brand Team, and ensure patient-centric strategies aligned with AbbVie's code of conduct.

The role focuses on brand strategy, omnichannel promotion, sales planning, and cross-functional leadership across Brand, In-Field, and Sales teams to drive performance while managing budgets and ensuring compliance with applicable laws.