Hematology Brand Manager

412 Eli Lilly y Compañía de México S.A de C.V.; Ciudad de México; On-site; MXN 520,000 - 820,000; Full time

Job summary

Lilly in Mexico City is seeking a Hematology Brand Manager to develop and execute brand strategies, leading multi-channel campaigns and building relationships with key opinion leaders and stakeholders.

You will collaborate with Sales, Commercial, Medical and other teams to ensure aligned tactics, manage budgets, monitor performance, and ensure regulatory compliance. Fluency in Spanish and English is required, with a marketing background and cross-functional experience.

Qualifications

• 1+ years of marketing experience, preferably as a Brand Manager (desirable).
• Previous experience in sales or as a Sales Representative (desirable).
• Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
• Analytical skills and strategic thinking.
• Excellent communication skills in Spanish and English.
• Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint).

Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Lead and implement a multi-channel strategy to maximize product impact.
• Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
• Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
• Manage allocated budgets for marketing campaigns and commercial activities.
• Monitor product performance using key metrics and make strategic adjustments as needed.
• Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.

Skills

Marketing experience

Brand management

Strategic planning

Market segmentation

Multi-channel campaigns

Analytical thinking

Communication (Spanish & English)

Digital tools (Teams, Excel, Word, PPT

Tools

Teams

Excel

Word

PowerPoint

Job description

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

Hematology Brand Manager Overview:

Key Responsibilities:

• Develop and execute brand strategies aligned with business objectives.
• Lead and implement a multi-channel strategy to maximize product impact.
• Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
• Coordinate with cross-functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
• Manage allocated budgets for marketing campaigns and commercial activities.
• Monitor product performance using key metrics and make strategic adjustments as needed.
• Ensure compliance with regulations and promotional engagement guidelines in all marketing and commercial activities.

Qualifications:

• 1+ years of marketing experience, preferably as a Brand Manager (desirable).
• Previous experience in sales or as a Sales Representative (desirable).
• Strong knowledge of strategic planning, brand positioning, market segmentation, and multi-channel campaign execution.
• Analytical skills and strategic thinking.
• Excellent communication skills in Spanish and English.
• Proficiency in digital tools and software (Teams, Excel, Word, PowerPoint).

Preferred Skills & Competencies:

• Experience in launching new products.
• Knowledge of the therapeutic area.
• Ability to work under pressure and navigate ambiguity.
• Strong leadership, project management, and decision-making skills.
• Innovative mindset with a willingness to take calculated risks to enhance the customer experience.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions.

If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly At Lilly we strive to ensure our employees are part of a team that cares about them and our shared purpose of making life better for those around the world. How do we do this? We continue to look for ways to include, innovate, accelerate and deliver while maintaining integrity, excellence and respect for people. We hope that you seek to join us on our journey as we create medicine and deliver improved outcomes for patients across the globe! #WeAreLilly