Growth Strategist, Food Campaigns & Analytics

DiDi Global; Ciudad de México; Híbrido; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a Food Campaigns Senior Analyst to design, optimize, and measure promotional programs across DiDi Food to drive GMV growth, improve retention, and increase merchant ROI. You will join the Growth & Campaigns team bridging product, marketing, and operations to scale targeted campaigns across hundreds of cities and millions of users.

You will analyze campaign performance, design lifecycle and acquisition campaigns, and build dashboards while forecasting spend and influencing

Formación

• Bachelor's degree in Economics, Statistics, Computer Science, Business, or equivalent practical experience; a master’s degree or formal training in analytics is a plus.
• 2+ years of campaign analytics, growth, or CRM experience in food delivery, e-commerce, or marketplace environments at scale.
• Strong SQL skills with experience building reproducible analyses and A/B test frameworks.
• Proficiency in data visualization and dashboard tools and experience operationalizing metrics for cross-functional teams.
• Solid understanding of unit economics for food delivery and optimization of promotional spend.
• Excellent problem-solving mindset with the ability to translate complex analyses into clear, actionable recommendations.
• High ownership, strong communication and cross-functional leadership in multi-market environments.

Responsabilidades

• Analyze campaign performance and customer segments to identify high-impact opportunities, delivering weekly and monthly performance reports.
• Design and test lifecycle and acquisition campaigns end-to-end, managing experiment setup, sample sizing, and validation to achieve KPIs.
• Partner with product managers and strategy teams to ensure campaign scalability and budget efficiency across regions.
• Build and maintain dashboards and automated alerts for campaign health and budget pacing.
• Develop forecasting models and scenario analyses to influence quarterly planning and budget allocation.
• Coordinate cross-functional stakeholders to ensure smooth execution and knowledge transfer of best practices.

Conocimientos

Strong SQL skills

Data visualization

A/B test frameworks

Cross-functional collaboration

Problem-solving mindset

Educación

Bachelor’s degree in Economics, Statistics, Computer Science, Business, or equivalent

Master’s degree or formal analytics training (plus)

Herramientas

Data visualization tools

Dashboard tools

Descripción del empleo

DiDi Global is seeking a Food Campaigns Senior Analyst to design, optimize, and measure promotional programs across DiDi Food to drive GMV growth, improve retention, and increase merchant ROI. You will join the Growth & Campaigns team bridging product, marketing, and operations to scale targeted campaigns across hundreds of cities and millions of users.

You will analyze campaign performance, design lifecycle and acquisition campaigns, and build dashboards while forecasting spend and influencing