Growth Campaigns Senior Analyst

Didi; Ciudad de México; Híbrido; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking a Food Campaigns Senior Analyst to design, optimize and measure promotional programs across DiDi Food to drive GMV growth, improve consumer retention and increase merchant ROI.

Your work will produce measurable uplifts in order frequency, average basket value, and campaign ROI. You will join the Growth & Campaigns team within DiDi Food, where your insights and execution bridge product, marketing, and operations to scale highly targeted campaigns across hundreds of

Formación

• 2+ years of experience in campaign analytics, growth, or CRM within large-scale food delivery, e-commerce, or marketplace environments.
• Strong SQL skills with the ability to build reproducible analyses and AB testing frameworks.
• Proficiency in data visualization and dashboards; able to operationalize metrics for cross-functional teams.
• Solid understanding of unit economics for food delivery and promotional spend optimization.
• Excellent problem-solving, communication, and the ability to lead cross-functional execution in fast-moving, multi-market settings.

Responsabilidades

• Analyze campaign performance and customer segments to identify high-impact opportunities and deliver weekly/monthly performance reports.
• Design and test lifecycle and acquisition campaigns end-to-end, managing experiments and validating results to improve KPIs.
• Partner with product, strategy, coupon logic, and allocation teams to ensure scalable campaigns and budget efficiency.
• Build and maintain dashboards and automated alerts for campaign health and budget pacing.
• Develop forecasting models and scenario analyses to inform quarterly planning and promotional spend.
• Coordinate with marketing, operations and merchant teams to ensure smooth execution and knowledge transfer.

Descripción del empleo

DiDi Global Inc. is seeking a Food Campaigns Senior Analyst to design, optimize and measure promotional programs across DiDi Food to drive GMV growth, improve consumer retention and increase merchant ROI.

Your work will produce measurable uplifts in order frequency, average basket value, and campaign ROI. You will join the Growth & Campaigns team within DiDi Food, where your insights and execution bridge product, marketing, and operations to scale highly targeted campaigns across hundreds of