Growth-Focused Marketing Director, FinTech (Mexico)

Pt Talenta Eksekutif Asia; Monterrey; On-site; MXN 2,000,000 - 3,000,000; Full time

Job summary

Confidential client in the Mexican fintech sector seeks a Director of Marketing to lead the Mexico market's marketing strategy, brand development, and customer acquisition. The role reports to the Board and aligns local plans with global objectives.

The candidate will oversee integrated campaigns, marketing operations, agency partnerships, and organizational leadership to accelerate growth and market share in a regulated fintech environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field.
• Minimum 8-10 years of progressive marketing experience with senior leadership exposure.
• Proven track record leading integrated marketing strategies and revenue growth.

Responsibilities

• Develop and execute the overall marketing strategy and growth roadmap for the Mexico market.
• Lead campaigns across digital marketing, brand, social media, PR, partnerships, and performance marketing.
• Identify market opportunities, trends, and competitive insights to drive expansion.
• Build and mentor a high-performing marketing organization with clear KPIs.
• Manage relationships with agencies, media, PR firms, and vendors.
• Monitor budgets, ROI, and marketing performance to maximize impact.
• Collaborate with executive leadership, product, operations, and regional teams.
• Ensure compliance with financial advertising regulations.

Skills

Marketing leadership

Brand development

Integrated campaigns

Team management

Education

Bachelor's degree in Marketing or related

Job description

Confidential client in the Mexican fintech sector seeks a Director of Marketing to lead the Mexico market's marketing strategy, brand development, and customer acquisition. The role reports to the Board and aligns local plans with global objectives.

The candidate will oversee integrated campaigns, marketing operations, agency partnerships, and organizational leadership to accelerate growth and market share in a regulated fintech environment.