FinTech Marketing Director – Mexico Growth & Brand Lead

MatchaTalent; Xico; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

MatchaTalent is seeking a Marketing Director to lead the Mexico market's marketing strategy, brand development, customer acquisition, and commercial growth. This executive role reports to the Board and aligns local efforts with global objectives while overseeing campaigns, operations, agency partnerships, and leadership.

The ideal candidate has 8–10 years in senior marketing roles, proven ability to drive growth in FinTech or high-growth digital businesses, strong English, and deep expertise in

Qualifications

• Bachelor’s degree or equivalent in Marketing, Business Admin, Communications, Economics, or related field.
• 8–10 years of progressive marketing experience with senior leadership responsibilities.
• Experience leading integrated marketing strategies, brand development, and growth initiatives.

Responsibilities

• Develop and execute the overall Mexico marketing strategy, brand positioning, and growth roadmap.
• Lead campaigns across digital marketing, brand, social media, PR, partnerships, and performance marketing.
• Identify market opportunities, trends, and competitive insights to drive acquisition.
• Build and mentor a high-performing marketing team and set KPIs.
• Manage relationships with agencies, media partners, PR firms, and vendors.
• Monitor performance, budgets, and ROI to maximize impact.
• Collaborate with executives, product, operations, and regional marketing teams.
• Ensure compliance with financial advertising regulations and industry standards.

Skills

Brand management

Digital marketing

Strategic planning

Leadership

Performance marketing

Regulatory compliance

Agency management

English proficiency

Education

Bachelor's degree in Marketing/Business/Communications/Economics

Job description

MatchaTalent is seeking a Marketing Director to lead the Mexico market's marketing strategy, brand development, customer acquisition, and commercial growth. This executive role reports to the Board and aligns local efforts with global objectives while overseeing campaigns, operations, agency partnerships, and leadership.

The ideal candidate has 8–10 years in senior marketing roles, proven ability to drive growth in FinTech or high-growth digital businesses, strong English, and deep expertise in