Growth-Driven Head of Marketing & Performance Lead

Legal Management Group; Región Centro; Híbrido; MXN 567.000 - 757.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base salary: 3,000–4,000 USD/month

Performance bonus 15–25%

Executive leadership role

Professional development

Descripción de la vacante

FLF is seeking a Head of Marketing to lead an 8-person Guadalajara-based team and drive high-performance direct-response campaigns for California personal injury clients. You will own paid and organic channels, optimize lead funnels, and ensure rapid speed-to-lead while maintaining compliance.

You will manage budgets, dashboards, and cross-functional collaboration with intake, legal, and leadership teams to accelerate client sign-ups and firm growth.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 6–8 years of progressive performance marketing experience, with 3+ years managing multi-disciplinary teams (5+ direct reports).
• Proven track record in high-volume direct-response lead generation in competitive markets (Legal, B2C Healthcare, Insurance, or Financial Services).
• Deep technical expertise with Google Ads Manager, LSAs, Meta Business Suite, GA4, and CRO platforms.

Responsabilidades

• Oversee paid and organic channels (Google Ads, LSAs, Meta Ads, SEO, content, TV/Radio/Outdoor).
• Own critical KPIs: CPL, CPRC, ROAS, and sign-up rates.
• Test ads, landing pages, audiences, and funnels to maximize conversions.
• Build high-volume lead-generation funnels for the California personal injury landscape.

Conocimientos

Performance marketing

Team leadership

CRO & analytics

Google Ads

LSAs

Meta Ads

GA4

CRM tools

Conversion optimization

English proficiency

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

Google Ads Manager

Local Services Ads (LSAs)

Meta Business Suite

Google Analytics 4

CallRail

ActiveCampaign

HubSpot

Zapier

Power BI

Descripción del empleo

FLF is seeking a Head of Marketing to lead an 8-person Guadalajara-based team and drive high-performance direct-response campaigns for California personal injury clients. You will own paid and organic channels, optimize lead funnels, and ensure rapid speed-to-lead while maintaining compliance.

You will manage budgets, dashboards, and cross-functional collaboration with intake, legal, and leadership teams to accelerate client sign-ups and firm growth.