Growth & CRM Architect (Hybrid)

General Motors Corporation

Ciudad de México

Hybrid

MXN 1,000,000 - 1,800,000

Full time

2 days ago

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Job summary

General Motors Corporation is seeking a CRM & Growth Marketing Manager for OnStar, based in Hybrid Mexico City. You will own growth strategy, lifecycle programs, and cross‑functional execution across CRM, digital, product, and dealer touchpoints to drive sustainable subscriber growth.

You will design experiments, optimize journeys, and partner with analytics to quantify impact while protecting customer experience and privacy.

Qualifications

Experience in growth marketing, CRM, lifecycle marketing, customer engagement, digital commerce, loyalty, subscription models.
Ability to design experiments, interpret results, and translate insights into optimization actions.
Strong analytical, organizational, written, and verbal communication skills with matrix-organization influence.

Responsibilities

Define growth roadmap across acquisition, activation, engagement, renewal, retention, and winback.
Build lifecycle programs optimizing onboarding, usage, activation, and retention.
Lead test-and-learn with A/B testing, control groups, and measurable outcomes.
Improve digital commerce conversion, subscription revenue, and cross-channel coordination.
Define scorecards for CRM, analytics, and performance reporting.
Collaborate with Sales, Digital Commerce, Product, Analytics, and dealers to scale programs.