Trade Marketing Lead – FMCG & In-Store Launches

PPG; Ciudad de México; Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Flexible Fridays remote

In-person Mon-Thu work

Job summary

PPG, a leading materials company, seeks a Trade Marketing Coordinator to drive nationwide execution of trade marketing strategies in the hardware channel. You will ensure in-store initiatives are aligned with sales goals and standardized across the country.

Join a team focused on operational alignment, effective connections between strategy, in-store execution, and sales results, with in-person work Monday through Thursday and Flexible Fridays remote.

Qualifications

• Bachelor’s degree in Industrial Engineering, Business Administration, Marketing, Commercial Management, or related fields.
• More than 3 years of experience in Trade Marketing, commercial execution, or similar commercial roles.
• More than 3 years of experience in fast-moving consumer goods (FMCG) companies.
• More than 3 years of experience working closely with in-store operations teams and sales teams.
• Proven experience in planning and executing commercial initiatives, product launches, and BTL campaigns.
• Advanced Excel and intermediate English

Responsibilities

• Align commercial strategies through proper data analysis and management, working closely with regional teams and ensuring consistent rollout across all areas.
• Manage and coordinate external suppliers for design, printed materials, and promotional assets, ensuring high-quality deliverables in collaboration with the Procurement team.
• Gather operational input from regional teams, identify opportunities, and coordinate solutions and alternatives that strengthen sell-in and sell-out strategies.
• Ensure the proper execution of commercial initiatives such as product launches, campaigns, promotional activities, and point-of-sale events.
• Work closely with the Marketing team to ensure strategic alignment and effective execution of initiatives.

Skills

Advanced Excel

English (Intermediate)

Data analysis

Education

Bachelor's degree in Industrial Engineering, Business Administration, Marketing, Commercial Management, or related fields

Tools

Excel

Job description

PPG, a leading materials company, seeks a Trade Marketing Coordinator to drive nationwide execution of trade marketing strategies in the hardware channel. You will ensure in-store initiatives are aligned with sales goals and standardized across the country.

Join a team focused on operational alignment, effective connections between strategy, in-store execution, and sales results, with in-person work Monday through Thursday and Flexible Fridays remote.