Global Email Marketing Lead

WeWork; Ciudad de México; Híbrido; MXN 446.000 - 670.000; Jornada completa

Descripción de la vacante

WeWork is seeking an organized email marketer to support global campaigns to members, prospects, and brokers. You’ll handle HTML updates, asset checks, and campaign briefs while coordinating with cross-functional teams in a fast-paced, worldwide environment.

Based in Mexico City, you will collaborate with global teams on priorities and testing opportunities. Ideal candidates have a Marketing degree, 2+ years in email marketing, and strong HTML/CSS skills.

Formación

• Bachelor's degree in Marketing or related field.
• Proficient in English with strong verbal and written communication.
• 2+ years of email marketing experience.
• HTML and CSS experience required.
• Fluent in English and Spanish.
• Experience with A/B testing and email optimization.
• Analytical mindset with data-driven approach.
• Excellent attention to detail and strong organization.

Responsabilidades

• Support the production of global email campaigns by updating HTML, links, and images within email templates.
• Partner with stakeholders to develop email briefs and ensure completeness before production.
• Identify testing opportunities to improve engagement and attribution.
• Manage the efficiency of the production queue through stakeholder management.
• Implement detailed reviews while emails are in production and flag issues early.
• Manage, develop, and execute content strategy for in-building screens via JIRA and templates.
• Support team strategy with current templates, offers, and KPIs.

Conocimientos

Email marketing

HTML & CSS

Bilingual English/Spanish

A/B testing

Educación

Bachelor's Degree in Marketing or related

Herramientas

Salesforce Marketing Cloud

Braze

Descripción del empleo

WeWork is seeking an organized email marketer to support global campaigns to members, prospects, and brokers. You’ll handle HTML updates, asset checks, and campaign briefs while coordinating with cross-functional teams in a fast-paced, worldwide environment.

Based in Mexico City, you will collaborate with global teams on priorities and testing opportunities. Ideal candidates have a Marketing degree, 2+ years in email marketing, and strong HTML/CSS skills.