Gerente de Marketing Digital para WhatJobs Direct

Placements24; Acapulco; In loco; MXN 600.000 - 1.000.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Health and dental insurance

Bonuses

Descrizione del lavoro

WhatJobs Direct is seeking an experienced Digital Marketing Manager to lead our marketing initiatives from Acapulco, Guerrero. You will develop and execute comprehensive digital strategies to drive user acquisition, brand engagement, and revenue growth.

The role requires a strategic thinker with a proven track record in managing diverse campaigns, leading teams, and collaborating with sales, product, and IT to align initiatives with business goals. On-site in Acapulco.

Competenze

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
• Proven track record in developing and executing comprehensive digital marketing strategies.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.

Mansioni

• Develop and implement digital marketing strategies across channels (SEO, SEM, social media, email, content, affiliate).
• Oversee digital advertising budgets and ROI.
• Lead and mentor a marketing team.
• Analyze campaign performance using tools like Google Analytics; provide insights.
• Conduct market research and customer segmentation to inform decisions.
• Manage online brand presence and reputation across platforms.
• Collaborate with sales, product, and IT to align initiatives.
• Develop editorial calendar for content marketing.

Conoscenze

SEO

SEM

Social media

Email marketing

Content marketing

Leadership

Analytics

Strategic thinking

CRM systems

Google Analytics

Formazione

Bachelor's degree in Marketing or related field

Master's degree (plus)

Strumenti

Google Analytics

Google Ads

CRM systems

Descrizione del lavoro

About the Role

Our client, WhatJobs Direct, is seeking a dynamic and experienced Digital Marketing Manager to lead their marketing initiatives. This is an on-site position, based in the beautiful coastal city of Acapulco, Guerrero . You will be responsible for developing and executing comprehensive digital marketing strategies to drive user acquisition, brand engagement, and revenue growth. This role requires a strategic thinker with a proven track record in managing diverse marketing campaigns and leading teams. You will play a key role in shaping the company's online presence and achieving its ambitious business goals.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Oversee the management of digital advertising budgets, ensuring optimal allocation and maximizing return on investment (ROI).
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Analyze campaign performance data using tools like Google Analytics, identify trends, and provide actionable insights for continuous improvement.
• Conduct market research, competitor analysis, and customer segmentation to inform strategic decisions.
• Manage the company's online brand presence and reputation across all digital platforms.
• Collaborate with cross-functional teams, including sales, product development, and IT, to ensure alignment and successful execution of marketing initiatives.
• Develop and manage the editorial calendar for content marketing efforts, ensuring high-quality and engaging content creation.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, incorporating them into strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies that drive measurable results.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising platforms, and CRM systems.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Experience working in the recruitment or job board industry is highly desirable.
• Must be based in or willing to relocate to Acapulco, Guerrero .

Benefits

Our client offers a competitive salary package, comprehensive health and dental insurance, performance-based bonuses, and opportunities for professional development and career advancement. You will join a supportive and dynamic team in a vibrant office located in Acapulco, Guerrero . We provide ample paid time off, retirement savings plans, and other benefits designed to support your overall well-being. Become a key player in driving the success of a leading online platform.