Gerente de Campañas Digitales — ROI y Conversión Remoto

Placements24; Torreón; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Remote work from anywhere in Mexico

Competitive salary

Professional development

Supportive virtual work environment

Job summary

Placements24 seeks a seasoned Digital Campaign Manager for a remote, Mexico-wide role. You will plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and programmatic channels to boost online sales and ROI.

You will manage budgets, perform performance analyses, run A/B tests on creatives and landing pages, and collaborate with content teams to deliver compelling ad copy and visuals. Fluency in Spanish is required; remote work from anywhere in Mexico.

Qualifications

• Experience managing large-scale paid campaigns across platforms.
• Experience in e-commerce campaigns.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Develop and implement digital advertising strategies aligned with business goals and target audience.
• Manage day-to-day execution of paid campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Oversee campaign budget allocation, bid management, and pacing to maximize ROI.
• Conduct thorough keyword research, audience segmentation, and targeting strategies.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and provide regular reports.
• Optimize campaigns based on performance data, A/B testing creatives, landing pages, and targeting parameters.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Stay updated on trends, tools, and best practices in digital advertising and paid media.
• Identify new opportunities for campaign expansion and innovation.
• Manage relationships with external advertising partners or agencies.

Skills

Digital campaign management

Paid media optimization

Analytics & ROI focus

Budget allocation

Remote collaboration

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

Placements24 seeks a seasoned Digital Campaign Manager for a remote, Mexico-wide role. You will plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and programmatic channels to boost online sales and ROI.

You will manage budgets, perform performance analyses, run A/B tests on creatives and landing pages, and collaborate with content teams to deliver compelling ad copy and visuals. Fluency in Spanish is required; remote work from anywhere in Mexico.