General Manager - Mexico

Sardine; Tijuana; Remote; MXN 3,358,000 - 5,597,000; Full time

Benefits offered by this job

Generous cash and equity

Work from anywhere: Remote-first

Flexible paid time off

Job summary

Sardine is seeking a General Manager for Mexico in a remote-first setup. You will own market strategy, revenue growth, and customer success for Mexico, partnering across Sales, Marketing, Product, and Partnerships to position Sardine as the leading fraud prevention platform.

Build strategic relationships with banks and payment networks, translate Mexican customer feedback into product strategy, and lead cross-functional initiatives to expand in the region.

Qualifications

• 8+ years in GTM or leadership within fintech/payments or fraud/risk tech.
• Established network with banks, regulators, and system integrators in Mexico.
• Proven track record of revenue growth in new or scaling markets.
• Deep understanding of Mexico regulatory, compliance, and fraud landscape.
• Strong cross‑functional leadership across Sales, Marketing, Product, and Customer Success.
• Fluent in Spanish and English; willingness to travel within the region.

Responsibilities

• Define and prioritize Mexico market entry and expansion priorities based on regulatory readiness and addressable market size.
• Partner with regional leaders to develop market-specific strategies aligned to Mexico's financial infrastructure.
• Influence regional planning and support hiring as the Mexico business scales.
• Accelerate Mexico ARR and new logo acquisition by supporting opportunities and shaping market strategy.
• Influence GTM strategy in partnership with Sales, Marketing, Customer Success, and Product, leveraging the Sonar network.
• Establish playbooks for entering, scaling, and retaining customers in Mexico.
• Develop relationships with Mexican banks, payment networks (SPEI, CoDi), and system integrators to accelerate distribution.
• Partner with Account Management on strategic enterprise accounts and executive reviews.
• Represent the voice of Mexican customers in product and market strategy.

Skills

GTM leadership

Mexico market

Revenue growth

Cross-functional collaboration

Spanish & English

Job description

Who We Are

Sardine is the leading agentic risk platform for fighting financial crime. Our integrated solution unifies data across risk teams to help organizations stop fraud in real time, prevent AI-driven attacks, and automate fraud and AML operations. Sardine’s platform is strengthened by one of the fastest-growing fraud consortiums in the market, spanning more than 6 billion profiled devices, 800 million consumers, and 3 million businesses worldwide. Leading companies including FIS, GoDaddy, Intuit, Edward Jones, ZoomInfo, and Checkout.com rely on Sardine to secure and grow trust in their products.

Our Culture

We have hubs in the Bay Area, NYC, Austin, Toronto, and São Paulo. However, we maintain a remote-first work culture. #WorkFromAnywhere

We hire talented, self-motivated individuals with extreme ownership and high growth orientation.

We value performance and not hours worked. We believe you shouldn't have to miss your family dinner, your kid’s school play, friends get-together, or doctor's appointments for the sake of adhering to an arbitrary work schedule.

Location:

Remote - Mexico City, Mexico

From Home / Beach / Mountain / Cafe / Anywhere!

We are a remote-first company with a globally distributed team. So you can find your productive zone and work from there.

About The Role

Sardine is rapidly acquiring new customers and executing on an ambitious roadmap. Reporting directly to the Global Head of Expansion, the General Manager - Mexico will own Sardine's market strategy, revenue growth, and customer success in Mexico. This person will partner cross-functionally with Sales, Marketing, Product, Account Management, and Partnerships to establish Sardine as the leading fraud prevention platform in the market, build strategic relationships with banks and payment networks, and represent the voice of Mexican customers within the broader organization.

What You’ll Be Doing

Market Strategy & Entry

Define and prioritize Mexico market entry and expansion priorities based on regulatory readiness, fraud landscape, and addressable market size.

Partner with regional Sales, Marketing, Product, and Account Management leaders to develop market-specific strategies aligned to Mexico's financial infrastructure and compliance environment.

Influence regional organizational planning and support hiring as the Mexico business scales.

Revenue & Pipeline

Partner with regional sales leaders to accelerate Mexico ARR and new logo acquisition by supporting strategic opportunities, shaping market strategy, and providing fraud expertise throughout the sales cycle.

GTM Strategy

Influence regional GTM strategy in partnership with Sales, Marketing, Customer Success, Partnerships, and Product. Leverage Sardine's Sonar consortium network as a differentiator in prospect and partner conversations.

Establish operational playbooks for how Sardine enters, scales, and retains customers in Mexico.

Develop strategic relationships with Mexican banks, payment networks (e.g., SPEI, CoDi), and system integrators to accelerate distribution and reduce time-to-revenue in the market.

Customer Success & Retention

Partner with Account Management on strategic enterprise accounts, executive business reviews, and expansion opportunities.

Represent the voice of Mexican customers by translating customer feedback, fraud trends, and regional requirements into product and market strategy.

What You’ll Need

• 8+ years of experience in a GTM, general management, or leadership role within fintech, payments, or fraud/risk technology, ideally with direct exposure to the Mexican market.
• Established network of relationships with banks, payment networks, regulators, and system integrators in Mexico.
• Proven track record of driving revenue growth and building go-to-market strategy in a new or scaling market.
• Deep understanding of Mexico's regulatory, compliance, and fraud landscape.
• Strong cross‑functional leadership skills, with experience partnering across Sales, Marketing, Product, and Customer Success.
• Fluent in Spanish and English; willingness to travel within the region as needed.

Benefits We Offer

• Generous compensation in cash and equity
• Early exercise for all options, including pre‑vested
• Work from anywhere: Remote‑first Culture
• Flexible paid time off and Year‑end break
• Health insurance, dental, and vision coverage for employees and dependents - US and Canada specific
• 4% matching in 401k / RRSP - US and Canada specific
• MacBook Pro delivered to your door
• One‑time stipend to set up a home office - desk, chair, screen, etc.
• Monthly meal stipend
• Monthly social meet‑up stipend
• Annual health and wellness stipend
• Annual Learning stipend

Join a fast‑growing company with world‑class professionals from around the world. If you are seeking a meaningful career, you found the right place, and we would love to hear from you.

To learn more about how we process your personal information and your rights in regards to your personal information as an applicant and Sardine employee, please visit our Applicant and Worker Privacy Notice.