GA4 & GTM Data Analyst — Remote, High-Impact Tracking

Atomic - Remote Jobs; Región Centro; Remote; MXN 420,000 - 660,000; Full time

Benefits offered by this job

Remote role

Competitive compensation

Job summary

Atomic is seeking a Web Analyst to own web analytics and pixel deployment for education and nonprofit partnerships. You will implement tracking via Google Tag Manager, build data layers, and ensure airtight data collection from first click to CRM entry.

You will maintain GTM containers, configure events across Meta, Google Ads, TikTok, LinkedIn, and Snapchat, perform QA, and ensure GDPR/CCPA compliant practices, driving trusted measurement across campaigns.

Qualifications

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Experience with GTM containers, triggers, variables, data layers, and server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms.
• Hands-on GA4 experience including event configuration and debugging.
• Familiarity with GDPR/CCPA privacy requirements and consent management.

Responsibilities

• Own tag management & deployment — build and maintain pixels, tags, and data layers; manage GTM container structure across a multi-client environment.
• Own conversion tracking & platform integration — connect website activity to paid ad platforms using pixels and CAPI; configure standard and custom events.
• Own QA, debugging & data integrity — audit tags, resolve data discrepancies, perform tag health audits.
• Own data privacy compliance — manage cookie consent banners and ensure tracking aligns with GDPR, CCPA, and privacy changes.
• Support documentation & cross-team enablement — document tagging plans and translate requirements into tracking solutions.

Skills

Tag management

Web analytics

Data accuracy

Data privacy

Communication

Tools

Google Tag Manager

GA4

Conversion API (CAPI)

Job description

Atomic is seeking a Web Analyst to own web analytics and pixel deployment for education and nonprofit partnerships. You will implement tracking via Google Tag Manager, build data layers, and ensure airtight data collection from first click to CRM entry.

You will maintain GTM containers, configure events across Meta, Google Ads, TikTok, LinkedIn, and Snapchat, perform QA, and ensure GDPR/CCPA compliant practices, driving trusted measurement across campaigns.