Franchise Growth & Performance Manager

Adidas; Xico; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Adidas seeks a Sales Manager to own the commercial relationship with adidas retail partners in Mexico, driving sell-in, sell-out, and profitability while upholding brand standards. You will coordinate planning, finance, store development, and marketing to deliver against annual targets and manage the partner's expansion plans.

You will lead cross-functional teams, analyze performance data, and ensure strong client relationships. Fluency in English at a business level is expected.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, Economics, Engineering or related field; MBA is a plus.
• Minimum 7 years of professional experience in the retail or fashion industry (sporting goods, apparel, footwear, fashion retail or department stores), including at least 3 years accountable for commercial or sales results.
• Track record of accountability for sales, margin and KPI targets, with P&L exposure.
• Experience managing external partners or customers at owner / general-manager level (B2B), or leading store networks (B2C).
• Experience in franchise or mono-brand partner models is a plus.
• Advanced Excel and AI tools capability (data analysis, automation and productivity); Power BI desirable.
• English: advanced (business level).

Responsibilities

• Own the commercial relationship and business results for adidas retail partners in Mexico.
• Lead seasonal buy, orders, stock health, and sell-through with partners.
• Coordinate finance, credit, store development, and marketing to reach targets.
• Maintain governance rhythm with weekly performance reviews and quarterly strategic reviews.
• Ensure brand standards and consumer experience across partner stores.
• Identify opportunities for network expansion and improved profitability.

Skills

Retail industry knowledge

Commercial acumen

Partner relationship mgmt

Analytical capability

Executive communication

Cross-functional leadership

English (advanced)

Education

Bachelor's degree in Business

MBA is a plus

Tools

Excel

Power BI

AI tools

Job description

Adidas seeks a Sales Manager to own the commercial relationship with adidas retail partners in Mexico, driving sell-in, sell-out, and profitability while upholding brand standards. You will coordinate planning, finance, store development, and marketing to deliver against annual targets and manage the partner's expansion plans.

You will lead cross-functional teams, analyze performance data, and ensure strong client relationships. Fluency in English at a business level is expected.