Field Sales Manager - Mexico

Breville | Sage; México; On-site; MXN 900,000 - 1,500,000; Full time

Job summary

Breville, a global leader in premium small kitchen appliances, is seeking a Field Sales Manager - Mexico to lead our Brand Ambassador team and drive retail execution across Mexico. You will recruit, train, coach, schedule and motivate the team, build relationships with retailers, and partner with Sales and Marketing to launch programs and events, traveling regularly.

The ideal candidate will have strong leadership, retail marketing experience, and fluency in English and Spanish, with a proven

Qualifications

• Experience leading field teams or Brand Ambassador programs.
• Retail leadership and store-level execution experience preferred.
• Professional proficiency in English and Spanish (written and spoken).

Responsibilities

• Lead and motivate the Brand Ambassador team to meet sales and brand objectives in Mexico.
• Recruit, onboard, train, and develop Brand Ambassadors.
• Manage scheduling, coverage, and field execution across retail locations.
• Drive sell-through through product demonstrations and retailer-led experiences.
• Build strong relationships with retail partners and field leadership at multiple levels.
• Collaborate with Sales and Marketing to launch programs and events.
• Plan in-store marketing activations and demonstrations with Sales/Marketing.
• Maintain accurate field activity reports and CRM data.
• Analyze sales/market data to identify trends and opportunities.
• Provide updates on performance, opportunities, and market feedback.

Skills

People leadership

Team development

Relationship & culture building

Written and verbal communication

Data analysis & reporting

Cross-functional collaboration

Tools

CRM

Windows

iOS

Android

Job description

Position Overview

Breville, a global leader in premium small kitchen appliances, is seeking a self-motivated and energetic Field Sales Manager - Mexico to lead and manage our team of Breville Brand Ambassadors across the Mexico market. This role is responsible for driving strong retail execution, developing and supporting the Brand Ambassador team, and increasing the visibility and sell-through of Breville products at retail. The Field Sales Manager will work closely with internal Sales and Marketing teams, retail partners, and field teams to execute Breville's commercial strategy across Mexico.

The ideal candidate is a strong people leader who enjoys coaching and developing teams, delivering training, executing retail events and demonstrations, building relationships with retail partners, and using sales and market data to identify opportunities for growth.

Key Accountabilities

• Lead, inspire, coach, and motivate the Breville Brand Ambassador team to achieve sales and brand objectives across Mexico.
• Recruit, hire, onboard, train, and continuously develop Brand Ambassadors.
• Lead recruitment efforts to attract, select, and build a high-performing Brand Ambassador team across assigned markets.
• Manage Brand Ambassador scheduling, coverage, attendance, and field execution across assigned retail locations.
• Drive the commercial growth and sell-through of Breville products through field sales activities, including product demonstrations, retail associate training, consumer events, and Breville- and retailer-led experiences.
• Establish clear expectations and performance goals for the Brand Ambassador team and monitor performance against established objectives.
• Regularly visit retail locations to observe Brand Ambassador performance, provide coaching, evaluate execution, and identify opportunities for improvement.
• Develop planograms and coordinate the setup and maintenance of in-store product displays to support visual merchandising standards.
• Build and maintain strong relationships with retail partners and field leadership at the national, regional, district, and store levels.
• Partner closely with Breville Sales, Marketing, and other internal stakeholders to execute product launches, promotional initiatives, retail programs, and events.
• Plan and execute retail marketing activations, product demonstrations, and additional in-store marketing opportunities in coordination with Sales and Marketing teams.
• Manage Breville's field reporting and CRM tools to ensure the team captures accurate and timely information regarding sales activities, demonstrations, training, store visits, and other key field metrics.
• Analyze sales, market, and field performance data to identify trends, opportunities, and areas requiring additional support.
• Develop reports, presentations, and summaries highlighting field activities, performance, business impact, and results against established goals and budgets.
• Provide regular updates and insights to internal stakeholders regarding Brand Ambassador performance, retail execution, sales opportunities, competitive activity, and market feedback.
• Ensure the Brand Ambassador program operates efficiently and consistently while maintaining Breville's standards and brand experience.
• Foster a positive, collaborative team culture and serve as a strong representative of Breville's values throughout the Mexico market.

Qualifications & Experience

• Prior experience in people management, team building, and account management.
• Experience with employee onboarding, training, coaching, and people development.
• Demonstrated history of meeting and exceeding sales targets or quotas.
• Proven ability to analyze sales and market data to identify trends, opportunities, and areas for improvement.
• Experience developing reports, presentations, and business summaries that demonstrate activities, results, and performance against goals and budgets.
• Familiarity with CRM and field reporting tools and commonly used platforms and devices, including Windows, iOS, and Android.
• Demonstrated ability to collaborate and build effective partnerships with stakeholders at all levels, both internally and externally.
• 4+ years of leadership experience preferred.
• 1+ year of retail management experience preferred.
• Visual merchandising experience preferred, including developing planograms and setting up in-store displays.
• Retail marketing experience, including activations, product demonstrations, and identifying additional in-store marketing opportunities.
• Recruitment experience, including sourcing, selecting, and building field sales or Brand Ambassador teams.
• Professional proficiency in English and Spanish, both written and verbal, is required to communicate effectively with international stakeholders and translate job-related business communications, presentations, training materials, and other documents between English and Spanish.

Key Skills

• People leadership and team development
• Relationship and culture building
• Strong written and verbal communication
• Time management and prioritization
• Product knowledge and demonstration skills
• Sales and commercial acumen
• Storytelling and presentation skills
• Critical thinking and problem-solving
• Data analysis and reporting
• Organization and attention to detail
• Cross-functional collaboration

Work Requirements

• This is a field-based position supporting multiple retail locations across Mexico.
• Regular travel to assigned retail locations and markets is required.
• Ability to work a flexible schedule based on business and retail needs.
• Availability to work evenings, weekends, and holidays as required.
• Ability and willingness to travel internationally as required for business purposes.