Estratega de PR y Contenidos: Narrativas que Impulsan

Placements24; Morelia; On-site; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Holiday leave

Professional development budget

Team-building activities

Discounts with partner organizations

Job summary

Placements24 is seeking a highly creative Public Relations and Content Strategist for their Morelia, Michoacán team. You will craft compelling narratives, manage content across press, blogs, social, and websites, and lead PR campaigns to elevate the company’s brand image.

The role requires a strong storyteller with Spanish mastery and English proficiency a plus, plus experience in media relations, SEO basics, and CMS platforms.

Qualifications

• Bachelor’s degree in Communications, Journalism, English, Marketing, or related field.
• Minimum 5 years in public relations, content creation, copywriting, or communications.
• Proven ability to develop and execute PR strategies and content plans.
• Exceptional writing, editing, and storytelling in Spanish; English a plus.

Responsibilities

• Develop and implement comprehensive public relations and content strategies.
• Create high-quality content for press releases, blogs, social media, and website copy.
• Identify key messaging points and translate into compelling narratives.
• Manage and maintain editorial calendar.
• Build relationships with media, influencers, and partners.
• Monitor media trends and competitor activities for opportunities/risks.
• Support crisis communication with messaging content.
• Analyze performance of content and PR initiatives for insights.
• Collaborate with teams to ensure consistent brand voice and messaging.
• Organize and manage press events and media briefings.

Skills

Public relations

Content strategy

Copywriting

Media relations

SEO basics

Spanish writing

English proficiency

CMS familiarity

Education

Bachelor's degree in Communications, Journalism, English, Marketing, or related field

Tools

CMS

Social platforms

Media monitoring tools

Job description

Placements24 is seeking a highly creative Public Relations and Content Strategist for their Morelia, Michoacán team. You will craft compelling narratives, manage content across press, blogs, social, and websites, and lead PR campaigns to elevate the company’s brand image.

The role requires a strong storyteller with Spanish mastery and English proficiency a plus, plus experience in media relations, SEO basics, and CMS platforms.