Estratega de Medios Pagados (PPC)

Placements24; Mérida; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly analytical Paid Media Strategist to join a completely remote marketing team. You will lead data-driven campaigns across Google Ads and social platforms, manage budgets, perform keyword research, and optimize landing pages to maximize ROI.

Ideal candidates have 3+ years in PPC and social advertising, strong analytics, and Spanish communication skills. The role offers a fully remote work setup with competitive compensation and growth opportunities in digital

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related quantitative field.
• Minimum 3 years of paid search and social media advertising experience.
• Proven experience with Google Ads, Google Analytics, and social platforms.
• Strong understanding of campaign structure, bidding, and targeting.
• Data-driven with ability to identify trends and recommendations.
• Analytical, problem-solving, and project management skills.
• Strong written and verbal Spanish communication.
• Experience with CRO techniques.
• Ability to work remotely on multiple projects.
• Google Ads and Facebook Blueprint certifications are a plus.

Responsibilities

• Develop data-driven paid media strategies across platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Manage and optimize campaign budgets, bids, and targeting to achieve target CPA, ROAS, and other KPIs.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify new opportunities.
• Create compelling ad copy and select appropriate ad extensions to improve ad performance and CTR.
• Design and optimize landing pages for paid campaigns to improve conversion rates.
• Monitor campaign performance daily, analyze data, and provide regular performance reports with actionable insights.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Stay up-to-date with the latest trends, technologies, and best practices in paid media advertising.
• Collaborate with content and SEO teams to ensure campaign synergy and consistent messaging.
• Troubleshoot and resolve any issues related to campaign setup, tracking, or performance.

Skills

Paid media

PPC management

Google Ads

Facebook Ads

Data analysis

Budget management

Spanish

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Excel

LinkedIn Ads

Job description

About the Role

Our client is seeking a highly analytical and performance-driven Paid Media Strategist to join their fully remote marketing team. This role is essential for developing, managing, and optimizing paid advertising campaigns across various platforms to drive qualified traffic, generate leads, and maximize ROI. The ideal candidate will have a deep understanding of PPC principles, extensive experience with Google Ads and social media advertising, and a passion for leveraging data to achieve exceptional results. You will be responsible for campaign strategy, budget management, keyword research, ad creative development, and performance analysis. This is an exceptional opportunity for a seasoned PPC expert to make a significant impact within a dynamic and collaborative remote environment. We are looking for a proactive individual who thrives on achieving measurable success.

Key Responsibilities

• Develop and implement data-driven paid media strategies across platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Manage and optimize campaign budgets, bids, and targeting to achieve target CPA, ROAS, and other KPIs.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify new opportunities.
• Create compelling ad copy and select appropriate ad extensions to improve ad performance and CTR.
• Design and optimize landing pages for paid campaigns to improve conversion rates.
• Monitor campaign performance daily, analyze data, and provide regular performance reports with actionable insights.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Stay up-to-date with the latest trends, technologies, and best practices in paid media advertising.
• Collaborate with content and SEO teams to ensure campaign synergy and consistent messaging.
• Troubleshoot and resolve any issues related to campaign setup, tracking, or performance.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• Minimum of 3 years of experience managing paid search (PPC) and social media advertising campaigns.
• Proven experience with Google Ads, Google Analytics, and social media advertising platforms.
• Strong understanding of campaign structure, bidding strategies, and audience targeting.
• Demonstrated ability to analyze data, identify trends, and make data-driven recommendations.
• Excellent analytical, problem-solving, and project management skills.
• Strong written and verbal communication skills in Spanish.
• Experience with conversion rate optimization (CRO) techniques.
• Ability to work independently and manage multiple projects in a remote setting.
• Google Ads and Facebook Blueprint certifications are a plus.

Benefits

This fully remote position offers significant flexibility, allowing you to work from anywhere. Our client provides a competitive salary, excellent benefits, and ample opportunities for professional development and career advancement in the digital marketing space. You will be part of a collaborative, innovative, and results-oriented team that values your expertise. Join us and take your career in paid media to the next level, contributing directly to our client's growth and success from the convenience of your home. This is a full-time opportunity.