Estratega de Crecimiento y Marketing (Híbrido) Oaxaca

Placements24; Oaxaca de Juárez; Hybrid; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Leadership growth

Paid time off

Job summary

Placements24 seeks a strategic, data-driven Especialista en Estrategia de Marketing y Crecimiento to drive sustainable growth in Oaxaca City. You will own growth strategies across channels, harness analytics to optimize campaigns, and collaborate with product, sales, and customer success to improve the customer journey.

The role requires a strong analytical mindset, expertise in the full marketing funnel, and experience with A/B testing. The position offers a hybrid work model in Oaxaca City, MX.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• Strong analytical skills with ability to interpret data into actionable growth strategies.
• Experience with A/B testing methodologies and tools for campaign optimization.

Responsibilities

• Develop and execute data-driven marketing strategies for growth, acquisition, and CLV.
• Analyze market trends and customer behavior to identify opportunities and threats.
• Manage and optimize digital channels (ads, content, email, social) to hit growth targets.
• Implement and manage A/B testing across campaigns and journeys.
• Monitor KPIs related to acquisition, retention, conversion, and ROI.
• Collaborate with product, sales, and customer success to align growth initiatives.
• Develop segmentation and personalization strategies to improve effectiveness.
• Use analytics tools to generate insights and guide decisions.
• Stay updated on growth tactics, tools, and industry best practices.
• Present growth strategies and insights to stakeholders.

Skills

Growth marketing

Digital marketing strategy

Analytics

A/B testing

Marketing analytics tools

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Data visualization software

Job description

Placements24 seeks a strategic, data-driven Especialista en Estrategia de Marketing y Crecimiento to drive sustainable growth in Oaxaca City. You will own growth strategies across channels, harness analytics to optimize campaigns, and collaborate with product, sales, and customer success to improve the customer journey.

The role requires a strong analytical mindset, expertise in the full marketing funnel, and experience with A/B testing. The position offers a hybrid work model in Oaxaca City, MX.