Ecommerce Site Merchandiser

Jobtailor; Tlaquepaque; Presencial; MXN 669.600 - 1.004.400; Jornada completa

Descripción de la vacante

Jobtailor seeks a seasoned Business Analyst to craft a world-class shopping experience on HP.com and related platforms. You will drive online merchandising alignment with business goals, coordinate new product launches, and create actionable web analytics reports.

With 7+ years in interactive marketing or UX, you will leverage data to improve conversions, manage site performance, and partner with Marketing on campaigns. Strong HTML/CMS skills and leadership are essential.

Formación

• BA/BS degree in Communications, Marketing or Computer Science required.
• Extensive online space experience including web, email and privacy.
• 7+ years in interactive marketing or UX/customer experience.
• Strong writing and web editing capabilities.
• Solid web analytics and reporting skills.
• Familiar with HTML and CMS platforms (IBM Websphere preferred).

Responsabilidades

• Develop world-class shopping experiences on HP.com and similar sites.
• Align merchandising strategy with business objectives and coordinate launches.
• Create and analyze reports using web analytics platforms.
• Drive sales, conversions, and site optimization through the E-commerce platform.
• Develop strategic plans from performance, research and feedback.
• Analyze site search and redirects to improve navigation and revenue.
• Identify customer needs and opportunities from data and feedback.
• Monitor key KPIs like category conversion, AOV, and exit rates.
• Collaborate with Marketing on campaigns and merchandising strategies.
• Identify revenue and branding opportunities across the site.

Conocimientos

Analytical skills

Leadership abilities

Time management

Communication skills

Writing & editing for the web

Team collaboration

Educación

Bachelor of Science in Communications, Marketing or Computer Science

Herramientas

Google Analytics

IBM Websphere

MS Word

MS Excel

Outlook

CMS (Content Management System)

Descripción del empleo

Responsibilities

• Responsible for developing a world‑class shopping experience on HP.com
• Ensure online merchandising strategy aligns with overall business objectives
• Coordinate new product launches
• Create and analyze reports using web analytics platforms
• Drive sales, manage conversions, inventory turns & site optimization through the E-commerce platform
• Develop a strategic plan based on historical performance, competitive research, and customer feedback
• Analyze site search reports to develop redirect strategies
• Seek new ways of understanding and fulfilling the needs of customers
• Analyze key site metrics to identify white space and opportunities
• Manage web KPIs such as category conversion, AOV, abandon cart, bounce/exit rates
• Partner with Marketing on merchandising strategies and campaigns
• Identify revenue and branding opportunities

Requirements

• Business Analyst (BA) or Bachelor of Science (BS) degree in Communications, Marketing or Computer Science
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e‑business, etc)
• 7 + years of experience in interactive marketing or customer experience/user interface
• Solid writing and editing for the web
• Solid web analytical skills
• Solid knowledge of Internet principles and web site productionProven Leadership abilities and the strategic vision
• Excellent time management skills and strong sense of urgency
• Strong analytical skills
• Knowledge of HTML and experience with website content management systems preferred (IBM Websphere)
• Strong communication, presentation, and negotiation skills
• Proficiency with MS Word, Excel, and Outlook and a basic understanding of HTML and Google Analytics