Site Merchandising & Content Manager

Maxima Apparel

Naucalpan de Juárez

Presencial

MXN 500.000 - 800.000

Jornada completa

14 días+

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Descripción de la vacante

Una empresa líder en la moda retail busca un Site Merchandising & Content Manager que lidere la ejecución de estrategias de merchandising digital. Este puesto es clave para garantizar la optimización del contenido de productos en diversas plataformas, trabajando en posición de liderazgo sobre un equipo y colaboración con múltiples departamentos. Se requiere fluidez en español e inglés, además de una sólida experiencia en el campo.

Formación

6+ años en merchandising e-commerce o producción de contenido.
Experiencia en gestión de equipos.
Bilingüe en español e inglés.

Responsabilidades

Gestionar un equipo de Merchandisers.
Supervisar actualizaciones diarias en Shopify y portales de minoristas.
Definir flujos de trabajo para actualizaciones de contenido.

Conocimientos

Gestión de contenido

Colaboración interfuncional

Gestión de proyectos

Merchandising

Comunicación

Educación

Licenciatura en áreas relacionadas

Herramientas

Shopify Plus

Asana

Monday

Descripción del empleo

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The Site Merchandising & Content Manager leads the execution of digital merchandising and product content strategies across all brand-owned sites, dropship retailers, and marketplaces. This role manages a multi-channel team responsible for site refreshes, listing accuracy, asset updates, and content optimization. The manager ensures product storytelling aligns with campaign and sales goals, while maintaining operational consistency across geographies and platforms. This role reports to the eCommerce Director and collaborates closely with Brand, Creative, Sales, and Site Experience teams.

Responsibilities

Manage a team of Senior Merchandisers (Brand Sites, Dropship, Marketplaces) and Junior Merchandisers
Oversee day-to-day execution of updates across Shopify, retailer portals, and marketplaces
Define workflows for content updates, QA, campaign setup, and weekly site refreshes
Prioritize team efforts based on launch calendars, product importance, and business needs.
Own the merchandising and content calendar across all channels
Ensure consistency of product copy, imagery, sorting, and tagging logic
Partner with Brand and Creative to localize and deploy campaign assets in a timely manner
Monitor PDP, PLP, homepage, and A+ content to ensure accuracy and brand alignment.

Process & Tool Optimization

Define SOPs for product setup, content QA, and change management across brand sites, dropship portals, and marketplaces
Coordinate with the Developer and Analyst to identify automation or content improvement opportunities
Track team productivity and asset readiness using tools like Monday or Asana.

Reporting & Stakeholder Collaboration

Maintain clear documentation and trackers for launches, errors, and performance
Collaborate with Demand Planning on product readiness and allocation
Partner with Site Experience to align merchandising strategy with UX performance and CRO experiments
Provide performance feedback to Brand and Creative on content effectiveness (e.g., clicks, conversion)

Requirements

6+ years in eCommerce merchandising, site operations, or content production
Experience managing multi-level teams and coordinating across sales channels
Strong understanding of product taxonomies, digital content standards, and retailer requirements
Hands-on experience with Shopify Plus, marketplace seller portals, CMS, and product syndication tools
Detail-oriented with excellent project management and cross-functional collaboration skills
Fluent in Spanish and English; Portuguese and other languages are a plus

**Please attach your CV in English**.

Seniority level