Director de Marketing Gastronómico

Placements24; Santiago de Querétaro; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay

Bonus eligibility

Career development

Descripción de la vacante

Placements24 in Querétaro seeks a strategic and creative Director de Marketing Gastronómico to lead marketing for its portfolio of restaurants and food ventures. You will shape brand identity, drive customer engagement, and grow revenue through integrated campaigns.

The ideal candidate has 6+ years in marketing within hospitality or food & beverage, strong digital skills (SEO/SEM, social, content), and a passion for storytelling.

Formación

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of experience in marketing, with at least 3 years in hospitality or food & beverage.
• Proven experience in developing and executing successful marketing campaigns, both online and offline.
• Strong understanding of digital marketing, social media management, SEO/SEM, and content marketing.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Experience in budget management and ROI analysis.
• Creative thinking and a passion for food and beverage trends.
• Strong leadership and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in marketing analytics tools and CRM software.

Responsabilidades

• Develop and implement integrated marketing strategies across all channels, including digital, social media, PR, and traditional advertising.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Oversee brand development and ensure consistent brand messaging across all touchpoints.
• Plan and execute promotional campaigns, events, and partnerships to drive traffic and sales.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and challenges.
• Manage social media presence and content calendar, fostering community engagement and brand loyalty.
• Collaborate with culinary and operations teams to align marketing efforts with menu launches, new openings, and seasonal promotions.
• Develop and manage relationships with media, influencers, and external agencies.
• Track and report on marketing campaign performance, using data to inform future strategies.
• Ensure all marketing activities comply with relevant regulations and brand guidelines.

Conocimientos

Strategic thinking

Creative storytelling

Leadership

Cross-functional collaboration

Budget management

ROI analysis

Digital marketing

SEO/SEM

Content marketing

Strong communication

Educación

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Herramientas

CRM software

Marketing analytics tools

Descripción del empleo

About the Role

Our client, a prominent group in the culinary and hospitality sector, is seeking a strategic and creative Director de Marketing Gastronómico to lead all marketing initiatives for their portfolio of restaurants and food-related businesses in Querétaro City, Querétaro . This role is pivotal in shaping brand identity, driving customer engagement, and increasing revenue through innovative marketing campaigns. The ideal candidate will have a proven track record in marketing within the food and beverage industry, a deep understanding of digital marketing trends, and a passion for creating compelling brand stories. You will be responsible for developing and executing comprehensive marketing strategies that resonate with target audiences and enhance the reputation of our client's establishments.

Key Responsibilities

• Develop and implement integrated marketing strategies across all channels, including digital, social media, PR, and traditional advertising.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Oversee brand development and ensure consistent brand messaging across all touchpoints.
• Plan and execute promotional campaigns, events, and partnerships to drive traffic and sales.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and challenges.
• Manage social media presence and content calendar, fostering community engagement and brand loyalty.
• Collaborate with culinary and operations teams to align marketing efforts with menu launches, new openings, and seasonal promotions.
• Develop and manage relationships with media, influencers, and external agencies.
• Track and report on marketing campaign performance, using data to inform future strategies.
• Ensure all marketing activities comply with relevant regulations and brand guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of experience in marketing, with at least 3 years in the hospitality or food and beverage industry.
• Proven experience in developing and executing successful marketing campaigns, both online and offline.
• Strong understanding of digital marketing, social media management, SEO/SEM, and content marketing.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Experience in budget management and ROI analysis.
• Creative thinking and a passion for food and beverage trends.
• Strong leadership and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in marketing analytics tools and CRM software.

Based in or willing to relocate to Querétaro City.

Benefits

This position offers a competitive salary and bonus potential, along with a comprehensive benefits package. Our client provides opportunities for professional development and career advancement within a dynamic and growing company. You will be instrumental in shaping the brand narrative of exciting culinary ventures and contribute to their success in the vibrant market of Querétaro City, Querétaro . Join a team that values creativity, innovation, and a passion for exceptional food experiences.