Director de Marketing Gastronómico: Marca & Crecimiento

Placements24; Santiago de Querétaro; On-site; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive pay

Bonus eligibility

Career development

Job summary

Placements24 in Querétaro seeks a strategic and creative Director de Marketing Gastronómico to lead marketing for its portfolio of restaurants and food ventures. You will shape brand identity, drive customer engagement, and grow revenue through integrated campaigns.

The ideal candidate has 6+ years in marketing within hospitality or food & beverage, strong digital skills (SEO/SEM, social, content), and a passion for storytelling.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of experience in marketing, with at least 3 years in hospitality or food & beverage.
• Proven experience in developing and executing successful marketing campaigns, both online and offline.
• Strong understanding of digital marketing, social media management, SEO/SEM, and content marketing.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Experience in budget management and ROI analysis.
• Creative thinking and a passion for food and beverage trends.
• Strong leadership and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in marketing analytics tools and CRM software.

Responsibilities

• Develop and implement integrated marketing strategies across all channels, including digital, social media, PR, and traditional advertising.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Oversee brand development and ensure consistent brand messaging across all touchpoints.
• Plan and execute promotional campaigns, events, and partnerships to drive traffic and sales.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and challenges.
• Manage social media presence and content calendar, fostering community engagement and brand loyalty.
• Collaborate with culinary and operations teams to align marketing efforts with menu launches, new openings, and seasonal promotions.
• Develop and manage relationships with media, influencers, and external agencies.
• Track and report on marketing campaign performance, using data to inform future strategies.
• Ensure all marketing activities comply with relevant regulations and brand guidelines.

Skills

Strategic thinking

Creative storytelling

Leadership

Cross-functional collaboration

Budget management

ROI analysis

Digital marketing

SEO/SEM

Content marketing

Strong communication

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Tools

CRM software

Marketing analytics tools

Job description

Placements24 in Querétaro seeks a strategic and creative Director de Marketing Gastronómico to lead marketing for its portfolio of restaurants and food ventures. You will shape brand identity, drive customer engagement, and grow revenue through integrated campaigns.

The ideal candidate has 6+ years in marketing within hospitality or food & beverage, strong digital skills (SEO/SEM, social, content), and a passion for storytelling.