Director de Prensa y Relaciones Públicas Remoto

Placements24; Cuernavaca; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Remote-first work model

Competitive executive salary

Health coverage

Generous paid time off

Professional development budget

Job summary

Placements24 is seeking a visionary Director of Press and Public Relations to lead global communications from a remote-first stance. You will shape and execute the PR strategy, manage media relationships, and ensure a consistent brand voice across channels.

The role demands a strategic leader with 7–10 years in PR, strong media instincts, crisis management skills, and fluency in Spanish and English. You will collaborate with marketing, oversee materials, and act as spokesperson from anywhere in

Qualifications

• Bachelor or Master in Communications, Public Relations, Journalism, or related field.
• 7–10 years of progressive Public Relations experience in corporate or agency settings.
• Proven success in PR campaigns, media relations, and crisis management.
• Excellent Spanish writing and speaking; English proficiency preferred.
• Ability to work autonomously in a remote environment and manage projects.

Responsibilities

• Develop and execute a national and international PR strategy aligned with objectives.
• Lead media outreach and cultivate relations with journalists, bloggers, and influencers.
• Oversee press materials, press releases, media kits, and statements.
• Manage crisis communications and act as spokesperson when needed.
• Monitor coverage, analyze impact, and report to senior leadership.
• Guide social media from a PR perspective and coordinate with marketing.
• Manage external PR agencies and consultants as required.

Skills

Strategic thinking

Media relations

Crisis communications

Remote leadership

Bilingual

Agency experience

Education

Bachelor/Master in Communications

Tools

PR software

Media monitoring

Digital platforms

Job description

About the Role

Our client is seeking a visionary and results-driven Director de Prensa y Relaciones Públicas to lead their communication efforts from a remote-first perspective. This executive position will be instrumental in shaping and executing the company's public relations strategy, enhancing its brand reputation, and managing all media interactions. The successful candidate will operate autonomously, leveraging digital tools and virtual collaboration to foster strong relationships with media outlets, influencers, and stakeholders. This role requires a strategic thinker with a deep understanding of the media landscape and a passion for crafting compelling narratives. The opportunity to influence public perception and drive positive brand sentiment from anywhere in the world makes this a unique and exciting prospect for a seasoned communications professional. You will be the primary point of contact for all press-related activities, ensuring our client's message is clear, consistent, and impactful.

Key Responsibilities

Develop and implement a comprehensive national and international public relations strategy aligned with business objectives. Lead all media outreach efforts, building and maintaining strong relationships with journalists, bloggers, and influencers. Oversee the creation of press materials, including press releases, media kits, and statements, ensuring accuracy and adherence to brand voice. Manage crisis communication protocols and serve as a key spokesperson or prepare spokespeople as needed. Monitor media coverage and analyze its impact, providing regular reports and strategic recommendations to senior leadership. Identify opportunities for positive media coverage and thought leadership placements. Guide the company's social media strategy from a public relations standpoint, ensuring consistent and professional online engagement. Collaborate closely with marketing and other departments to ensure unified messaging across all communication channels. Manage external PR agencies and consultants as needed.

Requirements

Bachelor's or Master's degree in Communications, Public Relations, Journalism, or a related field. A minimum of 7-10 years of progressive experience in public relations, with a significant portion in corporate or agency settings. Demonstrated success in developing and executing impactful PR campaigns and managing media relations. Exceptional written and verbal communication skills in Spanish, with a strong command of English preferred. Proven ability to craft compelling narratives and persuasive messaging. Experience in crisis communications and reputation management. Proficiency in using PR software, media monitoring tools, and digital communication platforms. Self-starter with the ability to work independently and manage projects effectively in a remote environment. Strong strategic thinking and analytical skills. Excellent organizational and time management abilities.

Benefits

This is a fully remote position offering the flexibility to work from anywhere. Our client provides a competitive executive salary and a robust benefits package, including comprehensive health coverage, generous paid time off, and a significant professional development budget. You will have the opportunity to shape the public narrative of a growing company and make a tangible impact on its success. We offer a collaborative virtual team environment and the chance to work with a passionate and dedicated group of professionals. This role is ideal for an experienced PR leader looking for autonomy, strategic impact, and the benefits of a remote-first work culture, allowing you to balance your professional ambitions with your personal life, regardless of your physical location.