Digital Shopper Growth Specialist

PepsiCo; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

PepsiCo Mexico is seeking a Shopper Digital Senior Analyst to drive digital promotions and performance in Traditional Trade channels. You will analyze shopper and platform data, develop segmented campaigns, and coordinate cross-functional initiatives to improve sales, AOV, and conversion.

The role focuses on an integrated digital calendar, internal ordering platform optimization, and data-driven recommendations to enhance commercial outcomes across brands like Gatorade, Lay's and Quaker.

Formación

• Bachelor's degree in a related field such as Digital Business, Business Administration, or Information Systems.
• Experience in Digital Marketing, Trade Marketing, or E-commerce and analytics.
• Experience with digital platforms or sales applications and promotions execution.
• Experience in traditional trade or CPG/FMCG is preferred.

Responsabilidades

• Align the commercial priorities of the Traditional Trade channel with retailer-facing apps.
• Drive sales and product turnover through the retailer-facing app.
• Develop segmented promotions and execute sell-out strategies in traditional trade.
• Coordinate internal commercial processes and budgets.
• Lead digital alignment forums with cross-functional teams and track action plans.
• Design and manage the digital calendar and execution of seasonal activities.
• Monitor digital KPIs, build dashboards, and conduct postmortems for learnings.
• Analyze platform adoption and optimize promotions to increase AOV and frequency.
• Develop segmentation strategies to target customers with communications and promotions.

Conocimientos

Advanced Excel

Power BI

Data visualization

CRM tools

Digital platforms

Customer segmentation

Budget management

Project tracking

Cross-functional collaboration

Analytical thinking

Educación

Bachelor's degree in Digital Business/BBA/Info Systems

Herramientas

CRM tools

Digital platforms

Data visualization tools

Descripción del empleo

PepsiCo Mexico is seeking a Shopper Digital Senior Analyst to drive digital promotions and performance in Traditional Trade channels. You will analyze shopper and platform data, develop segmented campaigns, and coordinate cross-functional initiatives to improve sales, AOV, and conversion.

The role focuses on an integrated digital calendar, internal ordering platform optimization, and data-driven recommendations to enhance commercial outcomes across brands like Gatorade, Lay's and Quaker.