Hybrid PPC Specialist: Google & Bing Ads ROI

Placements24; Chihuahua; Hybrid; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Career growth opportunities

Paid vacation and holidays

Access to marketing tools

Job summary

Placements24 in Ciudad Juárez, Chihuahua, is seeking a skilled Digital Marketing Specialist (PPC) to plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and social platforms.

The role emphasizes keyword research, bid management, ad copy creation, budget oversight, and performance analysis, with a hybrid work model balancing in-office collaboration and remote flexibility.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field, or equivalent experience.
• Minimum of 3 years of proven PPC campaign management experience.
• Strong proficiency with Google Ads, Bing Ads, and other PPC platforms.
• Experience with Google Analytics and other web analytics tools.
• Excellent keyword research, ad copywriting, and campaign optimization techniques.
• Ability to analyze data and translate insights into effective strategies.
• Strong written and verbal Spanish communication.
• Detail-oriented with strong organizational and time-management skills.
• Hybrid work environment experience preferred.

Responsibilities

• Develop and execute PPC strategies across Google Ads, Bing Ads, and other platforms.
• Conduct in-depth keyword research to identify target audiences and opportunities.
• Create compelling ad copy and extensions.
• Manage campaign budgets and optimize bids to maximize ROI and KPIs.
• Monitor performance daily, analyze data, and provide actionable insights.
• Implement A/B testing for ads, landing pages, and targeting strategies.
• Collaborate with content and web teams to ensure landing page effectiveness.
• Stay current with PPC trends and best practices.
• Optimize campaigns for lead generation and sales objectives.

Skills

Keyword research

Bid management

Ad copywriting

Budget management

Performance analysis

Data-driven

Spanish communication

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Bing Ads

Google Analytics

Job description

Placements24 in Ciudad Juárez, Chihuahua, is seeking a skilled Digital Marketing Specialist (PPC) to plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and social platforms.

The role emphasizes keyword research, bid management, ad copy creation, budget oversight, and performance analysis, with a hybrid work model balancing in-office collaboration and remote flexibility.