Digital Marketing Specialist (Bil)

Berry Virtual | Medvirtual | Ai Virtual; México; Remote; MXN 315,000 - 525,000; Full time

Benefits offered by this job

Permanent remote work setup

HMO insurance (PH)

Retirement Fund

Paid US holidays

Paid Vacation and Sick Leaves

Job summary

Berry Virtual | Medvirtual | Ai Virtual is seeking a Digital Marketing Specialist to drive SEO/SEM, content creation, and campaign management for professional services clients. You will analyze websites, set budgets, and craft strategies across channels.

The role requires WordPress and Squarespace expertise, strong copywriting, and hands-on SEO/SEM work with tools like Google Ads, GA4, and Data Studio. Remote work is offered for international clients.

Qualifications

• 2+ years running SEO and SEM for real businesses.
• Hands-on WordPress experience with page builders.
• Hands-on Squarespace or similar site builder experience.
• Strong copywriting for web pages, ads, and meta content.
• Google Ads and Google Analytics 4 expertise.
• Familiar with Search Console and Bing Webmaster Tools.
• Knowledge of HTML structure.
• Experience with major SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Data Studio).
• Clear written English for client-facing work.

Responsibilities

• Analyze client websites, traffic, ad accounts, and competitors.
• Build digital marketing strategies aligned to budgets and goals.
• Recommend channel mix, messaging, and KPIs.
• Adjust strategies based on performance data.
• Build and edit pages on WordPress and Squarespace per design systems.
• Follow brand guidelines and maintain clean page structure and on-page SEO.
• Run keyword research, write SEO content, and implement on-page SEO changes.
• Plan and author content based on search intent and ranking opportunities.
• Conduct regular technical SEO checks and fix issues.
• Track rankings, traffic, conversions, and report changes.
• Build and launch paid search campaigns; write ad copy and set up tracking.
• Manage spend against client budgets; report CPL, ROAS, etc.

Skills

SEO/SEM experience

WordPress experience

Squarespace knowledge

Copywriting for web

Google Ads & GA4

Google Search Console

Bing Webmaster Tools

HTML structure familiarity

SEO tools (Ahrefs, Semrush, Moz)

Screaming Frog, Data Studio

Clear written English

Graphic editing basics

Tools

Fusion Builder

Elementor

Gutenberg

Divi

Photoshop

Figma

Canva

Job description

We are seeking a skilled and creative Digital Marketing Specialist to support digital marketing efforts, especially in the legal or professional services industry. The ideal candidate is experienced in content creation, campaign management, and marketing tools.

Key Responsibilities:

• Analyze client websites, traffic, ad accounts, and competitors
• Build digital marketing strategies that fit each client's budget and goals
• Recommend channel mix, messaging direction, and KPIs
• Adjust strategies based on performance data

Web Build:

• Build and edit pages on WordPress and Squarespace
• Follow established design systems and brand guidelines
• Adjust design systems when new content requires it
• Keep page structure, hierarchy, and on-page SEO clean

SEO:

• Run keyword research and competitive analysis
• Write and implement white-hat SEO (titles, meta, headings, internal linking, schema)
• Plan and author content based on search intent and ranking opportunity
• Run regular technical SEO checks and fix what is broken
• Track rankings, traffic, and conversions and report on what changed

SEM:

• Build and launch paid search campaigns (Google Ads, Microsoft Ads)
• Write ad copy, build ad groups, set up conversion tracking
• Manage spend against the client's specified budget
• Report on cost per lead, ROAS, and other agreed metrics

Requirements

• 2+ years running SEO and SEM for real businesses (agency or direct)
• Hands-on WordPress experience (Fusion Builder, Elementor, Gutenberg, Divi, or similar)
• Hands-on Squarespace or similar website building solution experience
• Strong copywriting for web pages, ads, and meta content
• Google Ads and Google Analytics 4 (certifications are fine, real campaign work is better)
• Google Search Console, Bing Webmaster Tools
• Working knowledge of HTML structure
• Comfort with one or more SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Google Data Studio)
• Clear written English for client-facing work

Nice to Have:

• Local SEO and Google Business Profile management
• Basic graphic editing (Figma, Canva, Photoshop)

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
• Permanent remote work setup
• Competitive starting rate paid in USD
• HMO insurance (PH)
• Retirement Fund
• Paid US holidays
• Paid Vacation and Sick Leaves