Diginovelas

We Latinoamerica; Xico; Híbrido; MXN 180.000 - 260.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Competitive salary

Growth opportunities

Descripción de la vacante

We Latinoamerica in Naucalpan, State of Mexico, is seeking a creative Social Media Coordinator to develop and execute engaging content and grow our brand online. You will manage our social presence across Facebook, Instagram, Twitter, LinkedIn, and TikTok, crafting posts, visuals, and stories.

The ideal candidate combines storytelling with analytics to optimize engagement, partners with the marketing team on campaigns, and stays current with trends.

Formación

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience as a Social Media Coordinator or similar.
• Excellent understanding of major platforms and audiences.
• Strong content creation skills: copywriting, basic design, and video editing.
• Proficient with social media tools (Hootsuite, Buffer) and analytics platforms.
• Excellent written and verbal Spanish.
• Ability to work independently and in a team.
• Creative thinking and problem-solving.
• Detail-oriented with strong organizational skills.
• Familiarity with Naucalpan local market is a plus.

Responsabilidades

• Develop and implement social media strategies aligned with marketing goals.
• Create, curate, and schedule content for Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor channels for trends, feedback, and engagement opportunities.
• Respond to comments and messages promptly and professionally.
• Analyze performance metrics and report insights.
• Collaborate with the marketing team on integrated campaigns.
• Assist in blog posts, website copy, and email newsletters.
• Stay updated on trends, tools, and best practices.
• Manage social media advertising campaigns and budgets.
• Ensure brand consistency across all platforms.

Conocimientos

Social media strategy

Content creation

Copywriting

Video editing

Graphic design

Hootsuite/Buffer

Analytics platforms

Spanish language

Team collaboration

Educación

Bachelor's degree in Marketing, Communications, Journalism, or related field

Herramientas

Hootsuite

Buffer

Google Analytics

Descripción del empleo

About the Role

Our client is looking for a creative and organized Social Media and Content Creation Coordinator to join their marketing team in Naucalpan, State of Mexico . This role is essential for developing and executing engaging social media strategies and producing high-quality content that enhances brand visibility and drives audience interaction. The ideal candidate will have a passion for digital storytelling, a keen eye for aesthetics, and a solid understanding of various social media platforms and content formats. You will be responsible for managing our client's social media presence, creating compelling content, and analyzing performance to optimize engagement. This position offers a fantastic opportunity to grow within a dynamic marketing department and contribute to the brand's online success. We seek an individual who is proactive, detail-oriented, and eager to innovate in the digital space.

Key Responsibilities

• Develop and implement social media strategies aligned with marketing objectives.
• Create, curate, and schedule engaging content (text, images, videos, stories) for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for industry trends, customer feedback, and engagement opportunities.
• Respond to comments and messages in a timely and professional manner, fostering community interaction.
• Analyze social media performance metrics and generate reports on key insights and recommendations.
• Collaborate with the marketing team to develop integrated content campaigns.
• Assist in the creation of other marketing materials, such as blog posts, website copy, and email newsletters.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage social media advertising campaigns, including budget allocation and performance monitoring.
• Ensure brand consistency across all social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Social Media Coordinator, Content Creator, or similar role.
• Excellent understanding of major social media platforms and their respective audiences.
• Strong content creation skills, including copywriting, basic graphic design, and video editing.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Excellent written and verbal communication skills in Spanish.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving skills.
• Detail-oriented with strong organizational skills.
• Familiarity with the local market in Naucalpan, State of Mexico is a plus.

Benefits

• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Competitive salary commensurate with experience.
• Opportunities for professional growth and skill