CRM & Personalization Architect

Jobtailor; Región Centro; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Jobtailor in Mexico is seeking an experienced CRM and email marketing leader to design and drive annual, quarterly and monthly campaign plans. You will map customer journeys, segment audiences, and partner with Marketing to ensure timely delivery and alignment with business goals.

You will manage end-to-end campaign execution, optimize via A/B tests, monitor KPIs, report ROI, and collaborate with Sales, IT and leadership on platform enhancements while upholding GDPR/CAN‑SPAM.

Formación

• Bachelor’s degree in marketing or related field; MBA preferred.
• Eight to ten years of progressive email and CRM marketing experience.
• Proficiency with major ESPs and CRM platforms.
• Strong copywriting, design sense and A/B testing skills.
• Analytical mindset with performance measurement and reporting experience.
• Knowledge of HTML/CSS and mobile optimization a plus.
• Excellent written and verbal communication; English proficiency.

Responsabilidades

• Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals.
• Manage end-to-end campaign delivery from concept to deployment.
• Use CRM data to segment audiences and build personalized journeys.
• Monitor KPIs, ROI and provide insights to optimize campaigns.
• Collaborate with Sales, IT and Leadership on platform enhancements.
• Ensure compliance with GDPR and CAN‑SPAM data privacy rules.
• Create event landing pages and website updates as needed.
• Perform other digital tasks as needed.

Conocimientos

CRM marketing

Email marketing

A/B testing

Copywriting

Analytics

Project management

English communication

English proficiency

Educación

Bachelor’s degree in marketing or related field

MBA or related graduate degree preferred

Herramientas

ESP platforms

CRM platforms

Marketing automation platforms

HTML/CSS basics

Descripción del empleo

Jobtailor in Mexico is seeking an experienced CRM and email marketing leader to design and drive annual, quarterly and monthly campaign plans. You will map customer journeys, segment audiences, and partner with Marketing to ensure timely delivery and alignment with business goals.

You will manage end-to-end campaign execution, optimize via A/B tests, monitor KPIs, report ROI, and collaborate with Sales, IT and leadership on platform enhancements while upholding GDPR/CAN‑SPAM.