CPFR Manager

Brown--forma; Ciudad de México; Presencial; MXN 1.531.000 - 2.042.000; Jornada completa

Descripción de la vacante

Brown-Forman is seeking a CPFR Manager to lead collaborative planning, forecasting and market information processes. You will transform customer and sales data into reliable insights, driving profitable growth and improved service levels.

You will partner with Sales, Marketing, Supply Chain and Demand Planning to align strategies and KPIs. The role requires strong analytical capabilities, experience with CPFR, and the ability to coach a high-performing team across multiple functions.

Formación

• Education: BA in Administration or similar.
• 2-3 years of experience in market information analysis, indicator tracking, restocking analyst, CPFR.

Responsabilidades

• Lead CPFR, Replenishment and Market Information teams.
• Develop forecasting methodologies for Sell-In and Sell-Out.
• Provide data-driven recommendations to improve commercial performance and growth.
• Oversee data collection, transformation and governance for actionable insights.
• Create dashboards and reports for weekly/monthly reviews.

Conocimientos

CPFR

Forecasting

Data analytics

Leadership

Team coaching

Educación

BA in Administration

Herramientas

Excel

Power BI

SQL

Descripción del empleo

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

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Quote from Hiring Manager:

We are looking for a leader who can balance operational excellence with strategic thinking. This role offers the opportunity to strengthen our CPFR processes, develop a high-performing team, and influence key commercial decisions through data-driven insights and customer collaboration.

Meaningful Work From Day One:

The CPFR Manager leads collaborative planning, forecasting, replenishment and market intelligence processes to drive profitable growth, enhance customer service levels and support strategic business decision-making.

The role also oversees the collection, integration, transformation and governance of customer, operational, sales and market data from multiple sources, ensuring information is converted into reliable, actionable business intelligence. By leveraging advanced analytics and data-driven methodologies, the position enables greater visibility into business performance, identifies growth opportunities and supports fact-based decision-making across the organization.

As a strategic business partner to Sales, Marketing, Supply Chain, and Demand Planning teams, the CPFR Manager transforms data into actionable insights and recommendations that improve business performance, strengthen customer collaboration, and support sustainable growth.

What You Can Expect:

• Lead, coach and develop CPFR, Replenishment and Market Information team members.
• Promote a culture of collaboration, analytical excellence and continuous improvement.
• Ensure consistent work routines, methodologies, and best practices across the team.
• Ensure all BFM replenishment analysts operate under aligned processes, systems, KPIs and reporting standards.
• Design, implement and continuously improve forecasting methodologies for Sell-In and Sell-Out across all channels.
• Generate and align customer demand forecasts at SKU and store level in collaboration with customer CPFR teams.
• Identify demand trends, risks, and opportunities to improve forecast accuracy and service levels.
• Identify and capitalize on opportunities that support distribution, execution, assortment, display, and sales growth objectives.
• Partner with Sales and Trade Marketing teams to evaluate the effectiveness of commercial initiatives and point-of-sale execution.
• Provide data-driven recommendations to improve commercial performance and customer growth.
• Ensure optimal inventory levels across customers and distribution networks while minimizing out-of-stock and excess inventory situations.
• Monitor and improve replenishment performance through key supply chain metrics including Fill Rate, In-Stock, Lost Sales and Inventory Days.
• Partner with Supply Chain and Demand Planning teams to improve customer service and supply performance.
• Drive corrective actions to prevent shortages and inventory exposures.
• Develop and implement analytical tools, dashboards, and reporting solutions that transform raw data into meaningful business insights.
• Consolidate Sell-In, Sell-Out and inventory information at SKU and point-of-sale level.
• Generate weekly and monthly scorecards, business reviews and executive reports.
• Ensure data integrity, consistency and governance across all reporting platforms.
• Lead the Market Information function leveraging Nielsen, ISCAM and other external market data sources to provide a comprehensive view of category, brand and competitive performance.
• Analyze market share, distribution, category dynamics, shopper trends, and competitive activities to identify business opportunities and risks.

What You Bring to the Table:

• Education: BA in Administration or similar
• Previous experience: 2-3 years of experience in market information analysis, indicator tracking, restocking analyst, CPFR

What Makes You Unique:

• In-depth knowledge of Microsoft Office and management of information systems.
• Experience in restocking areas.
• Analysis
• Order, Proactivity
• Certification in RSCC (Retail Supply Chain Certification) Desirable
• Understanding and experience using analytical concepts and statistical techniques.
• Experience working and creating databases and dashboards.
• Strong problem-solving, quantitative and analytical abilities.
• Excellent communication, collaboration and delegation skills.
• Strong ability to plan and manage numerous processes, people and projects simultaneously.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.