CPFR Manager

Brown-Forman; Región Centro; Presencial; MXN 600.000 - 860.000; Jornada completa

Descripción de la vacante

Brown-Forman is seeking a CPFR Manager in Mexico City to lead collaborative planning, forecasting, replenishment and market intelligence initiatives. You will transform data into actionable insights, govern data from multiple sources and support strategic decisions with cross-functional collaboration.

The role partners with Sales, Marketing, Supply Chain and Demand Planning to drive growth and improve service levels, inventory management and forecast accuracy while overseeing a high-performing

Formación

• BA in Administration or similar
• 2-3 years of experience in market information analysis, indicator tracking, restocking analyst, CPFR

Responsabilidades

• Lead, coach and develop CPFR, Replenishment and Market Information team members.
• Promote collaboration, analytical excellence and continuous improvement.
• Ensure consistent work routines, methodologies, and best practices across the team.
• Design, implement and improve forecasting methodologies for Sell-In and Sell-Out.
• Generate and align customer demand forecasts at SKU and store level in collaboration with customer CPFR teams.
• Identify demand trends, risks and opportunities to improve forecast accuracy and service levels.
• Partner with Sales and Trade Marketing to evaluate commercial initiatives and POS execution.
• Provide data-driven recommendations to improve commercial performance and customer growth.
• Ensure optimal inventory levels across customers and distribution networks.
• Monitor replenishment performance through key supply chain metrics.

Conocimientos

CPFR

Forecasting

Analytics

Team Leadership

Educación

BA in Administration

Herramientas

Microsoft Office

Descripción del empleo

Quote From Hiring Manager

We are looking for a leader who can balance operational excellence with strategic thinking. This role offers the opportunity to strengthen our CPFR processes, develop a high-performing team, and influence key commercial decisions through data-driven insights and customer collaboration.

Quote From Hiring Manager

We are looking for a leader who can balance operational excellence with strategic thinking. This role offers the opportunity to strengthen our CPFR processes, develop a high-performing team, and influence key commercial decisions through data-driven insights and customer collaboration.

Meaningful Work From Day One

The CPFR Manager leads collaborative planning, forecasting, replenishment and market intelligence processes to drive profitable growth, enhance customer service levels and support strategic business decision-making.

The role also oversees the collection, integration, transformation and governance of customer, operational, sales and market data from multiple sources, ensuring information is converted into reliable, actionable business intelligence. By leveraging advanced analytics and data-driven methodologies, the position enables greater visibility into business performance, identifies growth opportunities and supports fact-based decision-making across the organization.

As a strategic business partner to Sales, Marketing, Supply Chain, and Demand Planning teams, the CPFR Manager transforms data into actionable insights and recommendations that improve business performance, strengthen customer collaboration, and support sustainable growth.

What You Can Expect

• Lead, coach and develop CPFR, Replenishment and Market Information team members.
• Promote a culture of collaboration, analytical excellence and continuous improvement.
• Ensure consistent work routines, methodologies, and best practices across the team.
• Ensure all BFM replenishment analysts operate under aligned processes, systems, KPIs and reporting standards.
• Design, implement and continuously improve forecasting methodologies for Sell-In and Sell-Out across all channels.
• Generate and align customer demand forecasts at SKU and store level in collaboration with customer CPFR teams.
• Identify demand trends, risks, and opportunities to improve forecast accuracy and service levels.
• Identify and capitalize on opportunities that support distribution, execution, assortment, display, and sales growth objectives.
• Partner with Sales and Trade Marketing teams to evaluate the effectiveness of commercial initiatives and point-of-sale execution.
• Provide data-driven recommendations to improve commercial performance and customer growth.
• Ensure optimal inventory levels across customers and distribution networks while minimizing out-of-stock and excess inventory situations.
• Monitor and improve replenishment performance through key supply chain metrics including Fill Rate, In-Stock, Lost Sales and Inventory Days.
• Partner with Supply Chain and Demand Planning teams to improve customer service and supply performance.
• Drive corrective actions to prevent shortages and inventory exposures.
• Develop and implement analytical tools, dashboards, and reporting solutions that transform raw data into meaningful business insights.
• Consolidate Sell-In, Sell-Out and inventory information at SKU and point-of-sale level.
• Generate weekly and monthly scorecards, business reviews and executive reports.
• Ensure data integrity, consistency and governance across all reporting platforms.
• Lead the Market Information function leveraging Nielsen, ISCAM and other external market data sources to provide a comprehensive view of category, brand and competitive performance.
• Analyze market share, distribution, category dynamics, shopper trends, and competitive activities to identify business opportunities and risks.

What You Bring To The Table

• Education: BA in Administration or similar
• Previous experience:2-3 years of experience in market information analysis, indicator tracking, restocking analyst, CPFR

What Makes You Unique

• In-depth knowledge of Microsoft Office and management of information systems.
• Experience in restocking areas.
• Analysis
• Order, Proactivity
• English Desirable
• Certification in RSCC (Retail Supply Chain Certification) Desirable
• Understanding and experience using analytical concepts and statistical techniques.
• Experience working and creating databases and dashboards.
• Strong problem-solving, quantitative and analytical abilities.
• Excellent communication, collaboration and delegation skills.
• Strong ability to plan and manage numerous processes, people and projects simultaneously.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

\ #herradura

Business Area: Americas Division

Function: Sales

City

Mexico City
State: México
Country: MEX
Req ID: JR-00010317