Coordinador de Campañas Digitales y Social Media

Placements24; Cancún; On-site; MXN 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Career growth opportunities

Job summary

Placements24 in Cancún, Quintana Roo is seeking a Digital Campaigns and Social Media Coordinator to lead day-to-day social media activities and craft engaging digital strategies for travel clients.

You will manage content, collaborate with design teams, and track performance using analytics tools while staying current with industry trends. Fluency in Spanish is required; English is a plus. The role is based in Cancún with prospects for growth.

Qualifications

• Experience in a digital marketing or social media coordination role.
• Strong understanding of major social platforms and best practices.
• Excellent written and verbal communication in Spanish; English a plus.
• Experience with social media management tools and analytics platforms.
• Creative thinker with ability to generate engaging content ideas.
• Basic knowledge of SEO/SEM principles.
• Detail-oriented and organized, with ability to manage multiple tasks.
• Bachelor's degree in Marketing, Communications, PR, or related field.
• Passion for travel and tourism industry.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across social media, email, and paid ads.
• Manage and grow client social profiles, creating content for audiences and objectives.
• Develop briefs and work with design teams to produce campaign assets.
• Engage with online communities, respond to comments and messages.
• Track campaign performance with analytics and deliver regular reports.
• Stay updated on trends in social media, digital marketing, and travel.
• Collaborate with account managers to understand goals and deliver outcomes.
• Assist in content calendars and editorial plans for social channels.
• Research competitors and market trends.

Skills

Social media management

Content creation

Analytics & reporting

SEO basics

Spanish communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Hootsuite

Buffer

Job description

About the Role

Our client, a vibrant marketing agency focused on the tourism and hospitality sector, is searching for a talented Digital Campaigns and Social Media Coordinator to be based in their bustling office in Cancún, Quintana Roo . This role is central to crafting and executing engaging digital strategies that captivate potential travelers and enhance brand visibility for their clients. You will be instrumental in managing day-to-day social media activities, developing creative content, and ensuring seamless campaign execution. We seek a proactive individual with a keen eye for detail and a passion for digital storytelling in the travel industry.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across various platforms, including social media, email, and paid advertising.
• Manage and grow client social media profiles, creating compelling content tailored to specific audiences and objectives.
• Develop creative briefs and work with design teams to produce visually appealing assets for campaigns.
• Engage with online communities, respond to comments and messages, and foster positive brand interactions.
• Track campaign performance using analytics tools and prepare regular reports on key metrics and insights.
• Stay updated on the latest trends in social media, digital marketing, and the travel industry.
• Collaborate with account managers and clients to understand campaign goals and deliver successful outcomes.
• Assist in the development of content calendars and editorial plans for social media channels.
• Conduct research on competitor activities and market trends.

Requirements

• Previous experience in a digital marketing or social media coordination role.
• Strong understanding of major social media platforms and their respective best practices.
• Excellent written and verbal communication skills in Spanish; proficiency in English is a plus.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Creative thinking and ability to generate engaging content ideas.
• Basic knowledge of SEO/SEM principles.
• Detail-oriented and organized, with the ability to manage multiple tasks effectively.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• A passion for the travel and tourism industry is highly desirable.

Benefits

This role offers an exciting opportunity to work within the vibrant tourist hub of Cancún, Quintana Roo , contributing to high-profile marketing campaigns. You'll be part of a creative and collaborative team environment, gaining valuable experience in a thriving industry. Our client provides a competitive salary, professional development opportunities, and the chance to grow your career in digital marketing. Join us and help shape the online presence of leading travel brands.