Especialista en Campañas Digitales y Social Media

Placements24; Cancún; On-site; MXN 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Professional development opportunities

Career growth opportunities

Job summary

Placements24 in Cancún, Quintana Roo is seeking a Digital Campaigns and Social Media Coordinator to lead day-to-day social media activities and craft engaging digital strategies for travel clients.

You will manage content, collaborate with design teams, and track performance using analytics tools while staying current with industry trends. Fluency in Spanish is required; English is a plus. The role is based in Cancún with prospects for growth.

Qualifications

• Experience in a digital marketing or social media coordination role.
• Strong understanding of major social platforms and best practices.
• Excellent written and verbal communication in Spanish; English a plus.
• Experience with social media management tools and analytics platforms.
• Creative thinker with ability to generate engaging content ideas.
• Basic knowledge of SEO/SEM principles.
• Detail-oriented and organized, with ability to manage multiple tasks.
• Bachelor's degree in Marketing, Communications, PR, or related field.
• Passion for travel and tourism industry.

Responsibilities

• Plan, execute, and monitor digital marketing campaigns across social media, email, and paid ads.
• Manage and grow client social profiles, creating content for audiences and objectives.
• Develop briefs and work with design teams to produce campaign assets.
• Engage with online communities, respond to comments and messages.
• Track campaign performance with analytics and deliver regular reports.
• Stay updated on trends in social media, digital marketing, and travel.
• Collaborate with account managers to understand goals and deliver outcomes.
• Assist in content calendars and editorial plans for social channels.
• Research competitors and market trends.

Skills

Social media management

Content creation

Analytics & reporting

SEO basics

Spanish communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Tools

Hootsuite

Buffer

Job description

Placements24 in Cancún, Quintana Roo is seeking a Digital Campaigns and Social Media Coordinator to lead day-to-day social media activities and craft engaging digital strategies for travel clients.

You will manage content, collaborate with design teams, and track performance using analytics tools while staying current with industry trends. Fluency in Spanish is required; English is a plus. The role is based in Cancún with prospects for growth.