Content Marketing & SEO Analyst — Hybrid

Placements24; Tuxtla Gutiérrez; Hybrid; MXN 250,000 - 420,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health and wellness benefits

Professional development opportunities

Job summary

Placements24 in Tuxtla Gutiérrez, Chiapas is seeking a detail-oriented Content Marketing and SEO Analyst to develop, implement, and analyze content strategies that improve organic rankings, drive traffic, and engage target audiences.

The role requires strong SEO knowledge, data-driven writing, and experience with tools like Google Analytics and SEMrush; you will coordinate with marketing teammates to publish blog posts, website copy, and marketing materials, while maintaining a cohesive brand

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience in content marketing and SEO analysis.
• Strong understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Excellent writing, editing, and proofreading skills in Spanish.
• Ability to analyze data and translate findings into strategic recommendations.
• Experience creating various types of content (blog posts, articles, web copy).
• Familiarity with content management systems (CMS) like WordPress.
• Based in or willing to relocate to Tuxtla Gutiérrez, Chiapas.

Responsibilities

• Conduct keyword research and content gap analysis to identify opportunities for new content.
• Optimize existing website content for search engines, focusing on on-page SEO elements.
• Develop and manage a content calendar, ensuring timely creation and publication of blog posts, articles, website copy, and other marketing materials.
• Create high-quality, engaging, and SEO-friendly content that aligns with brand voice and marketing objectives.
• Monitor website traffic, keyword rankings, and user behavior using tools like Google Analytics and SEMrush.
• Analyze content performance and provide actionable insights for improvement.
• Collaborate with designers and other marketing team members to ensure content is visually appealing and effectively distributed.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Assist in building high-quality backlinks and improving domain authority.
• Report on SEO and content marketing performance to stakeholders.

Skills

Content marketing

SEO analysis

Keyword research

Data analysis

Spanish writing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Placements24 in Tuxtla Gutiérrez, Chiapas is seeking a detail-oriented Content Marketing and SEO Analyst to develop, implement, and analyze content strategies that improve organic rankings, drive traffic, and engage target audiences.

The role requires strong SEO knowledge, data-driven writing, and experience with tools like Google Analytics and SEMrush; you will coordinate with marketing teammates to publish blog posts, website copy, and marketing materials, while maintaining a cohesive brand