Content Strategist

Placements24; Chihuahua; Hybrid; MXN 1,118,000 - 1,677,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Job summary

Placements24 is seeking an experienced Content Strategist to shape and execute data-driven content initiatives. The role involves planning, creating, and managing content across blogs, websites, social media, and email campaigns while aligning with brand messaging.

This is a fully remote position with opportunities to influence content across channels. The ideal candidate has 4–6 years in content strategy/digital marketing, strong SEO knowledge, and excellent Spanish writing skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 4–6 years of experience in content strategy, content marketing, or digital marketing.
• Strong SEO understanding and content optimization.
• Proficiency with CMS and analytics tools like Google Analytics.
• Excellent writing, editing and proofreading in Spanish.

Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals and audience needs.
• Conduct audience research, keyword analysis, and content audits to identify opportunities.
• Plan and manage the content calendar across blogs, websites, social media, and email campaigns.
• Create high-quality, SEO-optimized content including articles, blog posts, whitepapers, case studies, and infographics.
• Collaborate with designers, writers, and marketing teams to maintain brand voice and quality.
• Analyze content performance and provide optimization insights.
• Manage content distribution and promotion strategies to maximize reach.
• Stay updated on content marketing trends, SEO best practices, and new platforms.
• Ensure content adheres to brand guidelines and legal compliance.
• Optimize existing content for better performance and UX.

Skills

Content strategy

SEO

CMS proficiency

Analytics

Spanish writing

Education

Bachelor's degree in Marketing, Communications, Journalism or English

Tools

CMS platforms (WordPress etc.)

Google Analytics

Job description

About the Role

Our client, a leader in digital content creation and marketing, is seeking an experienced and strategic Content Strategist to shape and guide their content initiatives. This role is fundamental to developing and executing data-driven content strategies that attract, engage, and convert target audiences. You will be responsible for planning, creating, and managing content across various channels, ensuring it aligns with business objectives and brand messaging. The ideal candidate possesses exceptional analytical skills, a deep understanding of content marketing principles, and a proven ability to create compelling narratives that drive results. This position is fully remote, allowing for flexible work arrangements.

Key Responsibilities

• Develop and implement comprehensive content strategies aligned with business goals and target audience needs.
• Conduct audience research, keyword analysis, and competitive content audits to identify opportunities.
• Plan and manage the content calendar across various platforms, including blogs, websites, social media, and email campaigns.
• Oversee the creation of high-quality, engaging, and SEO-optimized content, including articles, blog posts, whitepapers, case studies, and infographics.
• Collaborate with designers, writers, and marketing teams to ensure content is consistent in terms of style, quality, and tone of voice.
• Analyze content performance using analytics tools, providing insights and recommendations for optimization.
• Manage content distribution and promotion strategies to maximize reach and engagement.
• Stay up-to-date with content marketing trends, SEO best practices, and emerging digital platforms.
• Ensure all content adheres to brand guidelines and legal compliance.
• Optimize existing content for improved performance and user experience.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4-6 years of experience in content strategy, content marketing, or digital marketing.
• Proven experience developing and executing successful content strategies.
• Strong understanding of SEO principles and how they apply to content creation.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and proofreading skills in Spanish.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a remote setting.
• Experience with project management tools is a plus.
• Familiarity with the Chihuahua market or regional business landscape is beneficial.

Benefits

This is a fully remote, full-time position offering a competitive salary, the flexibility to work from anywhere, and opportunities for professional development. You will play a key role in shaping the content narrative for impactful projects and contribute to a dynamic digital marketing landscape. Join our innovative team and make a significant impact on our client's online presence from Chihuahua.