Estratega de Contenidos para Medios Digitales

Placements24; Región Centro; Hybrid; MXN 335,000 - 670,000; Full time

Job summary

Placements24 seeks a Digital Content Strategy Strategist for a fully remote role. You will develop and oversee content strategies that drive engagement, build brand authority, and meet marketing objectives across websites, blogs, social channels, and more.

You will conduct audience research, keyword analysis, manage content calendars, and collaborate with designers and videographers to optimize content for SEO and analytics. Fluency in Spanish is required; WordPress experience a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3+ years of experience in content strategy, content marketing, or digital copywriting.
• Excellent writing, editing, and proofreading skills in Spanish.
• Strong understanding of SEO principles and keyword research tools.
• Experience with CMS such as WordPress and analytics tools to measure content performance.
• Ability to work independently and meet deadlines in a remote environment.

Responsibilities

• Develop and implement data-driven content strategies across websites, blogs, social media, and other digital channels.
• Conduct audience research and keyword analysis to inform content creation.
• Create, edit, and manage high-quality content tailored to platforms and audiences.
• Optimize content for search engines to improve organic visibility and traffic.
• Develop content calendars and ensure timely execution of plans.
• Collaborate with designers, videographers, and other content creators to produce multimedia content.
• Analyze content performance metrics and refine strategies accordingly.
• Stay current with industry trends and SEO developments.

Skills

Writing

Editing

SEO

WordPress

Google Analytics

Content strategy

Education

Bachelor's degree in Marketing/Communications/Journalism/English or related field

Tools

WordPress

Google Analytics

Job description

About the Role

Our client, a rapidly growing digital media agency, is seeking a talented Digital Content Strategy Strategist to join their fully remote team. This position is critical for developing and overseeing content strategies that drive engagement, build brand authority, and achieve marketing objectives across various digital platforms. The ideal candidate will possess exceptional writing and editing skills, a deep understanding of SEO principles, and a keen eye for compelling content creation. If you are passionate about crafting impactful narratives and have a proven ability to develop content that resonates with diverse audiences, this remote role is an excellent fit. While remote, you will collaborate with clients and internal teams, serving markets that may include Zapopan, Jalisco, MX .

Key Responsibilities

• Develop and implement data-driven content strategies for websites, blogs, social media, and other digital channels.
• Conduct audience research and keyword analysis to inform content creation.
• Create, edit, and manage high-quality, engaging content tailored to specific platforms and target audiences.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Develop content calendars and ensure timely execution of content plans.
• Collaborate with designers, videographers, and other content creators to produce multimedia content.
• Analyze content performance metrics and use insights to refine content strategies.
• Stay current with industry trends, best practices in content marketing, and SEO developments.
• Manage content distribution and promotion across various digital channels.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 3 years of experience in content strategy, content marketing, or digital copywriting.
• Proven ability to develop and execute successful content strategies.
• Excellent writing, editing, and proofreading skills in Spanish.
• Strong understanding of SEO principles and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Creative thinker with a passion for storytelling and digital media.
• Experience with digital marketing concepts beyond content is a plus.

Benefits

This fully remote position offers a competitive salary, flexible working hours, and opportunities for professional growth within a dynamic agency setting. Our client values creativity and collaboration, providing a supportive virtual environment for its employees. While the role is remote, it serves clients across various regions, potentially including those in Zapopan, Jalisco, MX . Enjoy the freedom and flexibility of remote work while contributing to impactful digital content strategies.