Production Trainning Specialist

Watlow Electric Manufacturing, Inc.; Santiago de Querétaro; Remote; MXN 447,000 - 782,000; Full time

Job summary

Watlow Electric Manufacturing, Inc. is seeking a Content Marketing Specialist to lead the development and execution of a comprehensive content strategy for a fully remote EdTech-focused client.

The role requires creating high-quality written and multimedia content across blogs, websites, social platforms, and email campaigns. The ideal candidate has 3+ years in content marketing, strong SEO knowledge, and experience with WordPress and analytics.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality content for diverse audiences.
• Strong SEO and content optimization knowledge.
• Excellent writing, editing, and proofreading in Spanish; English a plus.
• CMS experience (WordPress).
• Familiarity with analytics tools (e.g., Google Analytics).
• Ability to work independently and manage multiple projects.

Responsibilities

• Develop and execute a comprehensive content marketing strategy.
• Create, edit, and publish content across blogs, websites, social media, and emails.
• Conduct keyword research and SEO optimization.
• Manage editorial calendar and timely delivery of content.
• Collaborate with designers and marketing teammates.
• Distribute content across channels (social, newsletters, partner platforms).
• Analyze content performance and adjust strategy.

Skills

Content marketing

SEO

Writing & editing

CMS (WordPress)

Analytics (Google Analytics)

Independent work

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

WordPress

Google Analytics

Job description

Content Marketing Specialist

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing team members to produce high-quality content.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality, engaging content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently, manage multiple projects