Field Training & Development Specialist

AutoZone, Inc.; México; Remote; MXN 350,000 - 500,000; Full time

Job summary

AutoZone, Inc. is seeking a Content Marketing Specialist for a fully remote role within its EdTech client network. You will develop and execute content strategies across blogs, websites, social channels, and email campaigns to attract, engage, and convert audiences.

The ideal candidate has 3+ years in content marketing, strong SEO, and Spanish-writing excellence, with WordPress experience and analytics know-how to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related.
• 3+ years in content marketing, copywriting, or digital marketing.
• Ability to create high-quality content for diverse audiences.
• Strong SEO and content optimization knowledge.
• Excellent writing and editing skills in Spanish; English a plus.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging content across blogs, websites, social media, and email.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with designers and marketing team members to produce content.
• Distribute content across channels including social media and newsletters.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure content adheres to brand voice and style guidelines.

Skills

Content strategy

Copywriting

SEO

WordPress

Analytics

Project management

Spanish writing

Education

Bachelor's degree

Tools

WordPress

Google Analytics

Job description

Content Marketing Specialist

Our client, a prominent educational technology company, is seeking a creative and strategic Content Marketing Specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative EdTech firm.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy to support business objectives.
• Create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
• Conduct keyword research and optimize content for search engines (SEO).
• Manage the editorial calendar and ensure timely delivery of content.
• Collaborate with subject matter experts, designers, and other marketing team members to produce high-quality content.
• Distribute content across various channels, including social media, email newsletters, and partner platforms.
• Analyze content performance metrics and adjust strategy as needed.
• Stay current with industry trends in content marketing, SEO, and digital media.
• Ensure all content adheres to brand voice and style guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3+ years of experience in content marketing, copywriting, or digital marketing.
• Proven ability to create high-quality, engaging content for diverse audiences.
• Strong understanding of SEO principles and content optimization techniques.
• Excellent writing, editing, and proofreading skills in Spanish. Proficiency in English is a significant plus.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with analytics tools (e.g., Google Analytics) to measure content performance.
• Ability to work independently, manage multiple projects